Caleb vB

Founder / Digital Marketing Strategist

Digital Marketing • Selbstständig

Sep 2022 - Present • 4 yrs

I founded Method Marketing to help businesses build stronger digital brands and turn their online presence into a practical marketing channel. My work spans digital marketing strategy, social media marketing, content strategy, campaign planning, copywriting, brand development, website strategy, SEO, email marketing and paid digital advertising. I work directly with business owners and decision-makers to understand their goals, identify opportunities and develop marketing strategies suited to their audience, industry and stage of growth. Within social media, I develop content strategies, monthly content plans, campaign concepts, messaging, copy and platform-specific content for channels including Instagram, Facebook, TikTok and LinkedIn. My focus is on creating purposeful content that supports brand awareness, authority, engagement and wider marketing objectives rather than producing content simply to fill a posting schedule. I have managed and delivered projects across e-commerce, healthcare, professional services, consulting, fashion and other service-based industries. This has included coordinating creative work, developing marketing collateral, improving customer journeys, building and optimising websites and landing pages, planning email campaigns, supporting SEO strategy and overseeing digital campaign execution. A major part of my role is translating business objectives into clear marketing actions, maintaining brand consistency across channels and ensuring that creative work supports a broader commercial strategy. I also manage client communication, project planning, creative direction and delivery, giving me experience working with businesses from initial strategy through to implementation and ongoing optimisation.