Adewale M

Automation Expert

JAY-JAY Construction • Freiberufler

Aug 2025 - Sep 2025 • 1 mo

Setup and manage Pipedrive, Gohighlevel, Airtable automation on Zapier

Hubspot Zapier Expert

D'ENIM Marketing agency • Freiberufler

Mar 2025 - Aug 2025 • 5 mos

Digital marketing team running Meta (Facebook) Lead Ads but losing leads to manual exports/downloads. Delays in follow-up caused drop-offs, and no real-time CRM visibility meant missed sales opportunities. Solution Delivered: Created a seamless, no-code Zapier automation to instantly capture every new Facebook Lead Ad submission and push it directly into HubSpot as a contact/deal. Key Features: Trigger: New Lead in Facebook Lead Ads (instant, secure via official integration) Actions: Create or update HubSpot contact with full lead details (name, email, phone, custom fields like ad campaign/UTM source) Advanced logic: Field mapping, formatting (e.g., full name split), filters to avoid duplicates, optional paths for lead scoring/qualification Extras: Add to specific HubSpot list/deal pipeline, tag as "Facebook Lead", send Slack/email notification to sales rep Testing: End-to-end runs, error handling, and handover with step-by-step guide/video Results Achieved: Instant lead sync: Reduced capture time from hours to seconds Boosted response rate by ~65% with immediate follow-up capability Clean data flow: All UTM/ad source info preserved for accurate attribution Scalable: Handles high-volume campaigns without manual work Tools: Zapier (Premium for Facebook Lead Ads trigger), Meta/Facebook Lead Ads, HubSpot CRM (contacts, lists, deals) Transformed scattered ad leads into an automated, high-conversion HubSpot pipeline – ideal for agencies, e-commerce, and lead-gen businesses. (Ready to automate your Meta ads? Message me your campaign details & HubSpot setup!)

Trello Consultant

ASM Consulting • Freiberufler

Feb 2024 - Feb 2024 • 0 mos

A growing sales team was overwhelmed by manual lead entry from forms, emails, and ads. Leads scattered across inboxes caused delays, missed follow-ups, and uneven assignment to reps. Solution Built: Using Zapier, I created a smart, no-code lead routing automation integrated with Trello as the central CRM-like board. Key features: Trigger: New leads from Typeform/Google Forms/Facebook Lead Ads/Zapier Tables (or any source). Intelligent routing: Zapier Paths for conditional logic – e.g., route by lead source, industry, location, score, or round-robin to sales reps. Actions: Auto-create Trello card with full lead details (name, email, company, notes), add custom labels (Hot/Cold/Qualified), assign member, set due date, attach files, add checklist for follow-ups. Extras: Slack/email notifications to assigned rep, update Google Sheets for reporting, prevent duplicates via "Find Card" step. Testing: Full end-to-end testing + error handling for reliability. Results Delivered: Reduced lead response time by 70% (instant card creation & assignment). Eliminated manual data entry, saving team ~10 hours/week. Improved visibility: All leads in one visual Kanban pipeline (Inbox → Qualified → Demo Scheduled → Closed). Scalable: Easy for client to tweak rules without code. Tools Used: Zapier (multi-step Zaps with Paths), Trello (custom board/lists/labels/power-ups), optional integrations (Slack, Google Sheets).