Beatriz M

UX/UI Designer

Code Centauri • Vollzeit

Dec 2023 - May 2026 • 2 yrs 5 mos

• As the company's first Product & UX/UI Designer, I led the end-to-end strategy for 20+ B2B and B2C applications (SaaS, Fintechs, E-commerce) with complete autonomy. • Conducted Product Discovery and UX Research, facilitating 15+ usability testing and interview sessions, which reduced navigation bottlenecks by 20%. • Designed over 80 screens and user flows for complex Apps and Dashboards, decreasing user task completion time by 50%. • Built Design Systems in Figma from scratch (120+ components and design tokens), accelerating the developer hand-off process by 25%. • Audited and standardized UI components based on WCAG 2.1 guidelines (A and AA levels), achieving a 70% reduction in reported usability non-conformities. • Integrated AI tools (Claude) into Figma for semantic naming, tokens, and technical documentation, and leveraged OpenAI/Gemini to synthesize data and map edge cases. This accelerated the Discovery phase by 30% and optimized the delivery pipeline by 50%. • Optimized Landing Pages through A/B testing and UX Copy in direct collaboration with Marketing and Engineering, accelerating time-to-market by 2 weeks and boosting lead conversion by 35%. • Restructured portals and web pages with a focus on SEO (organic and local via Google Business Profile), driving a 30% increase in organic traffic and a 15% drop in bounce rate. • Developed fully responsive layouts emphasizing Core Web Vitals best practices, resulting in a 40% increase in mobile user retention and engagement. KEY ACHIEVEMENT Led the end-to-end Product Design strategy with complete autonomy. Establishing the design culture from the ground up, combined with AI automation and DesignOps, directly impacted business metrics and resulted in a 90% reduction in the technical delivery cycle across 20+ highly complex products.