Janhavi R
Digital Marketing Strategist Brand Identity Designer Generative AI Creative
Kompetenzen
Meine Dienstleistungen

Portfolio
Arbeitserfahrung
Design & Brand Strategy
Freelancer.com
Feb 2022 - Present • 4 yrs 5 mos
Run an independent creative practice delivering brand identity, packaging, social strategy, and AI-generated visuals for clients across tech, retail, real estate, and lifestyle. TierOne (IT): Designed B2B decks used directly in client procurement conversations; managed LinkedIn and Instagram content to support business development. AmberInc (Real Estate): Handled creative direction across multiple properties; ran Meta ad campaigns and WhatsApp marketing sequences that directly generated inbound calls and converted into paying clients. Scarlett Cosmetics: Led full visual identity and packaging design for four products; managed all social platforms and influencer collaborations - post engagement grew from ~15 to 70–80 interactions, a ~400% increase, with a noticeable rise in DM enquiries as a direct result. Featured at NFTNYC 2024 as a generative AI artist - minted and marketed original works, built a collector community internationally.
Marketing Specialist
EdTools
Dec 2025 - Jun 2026 • 6 mos
Managed Instagram and LinkedIn end-to-end - content planning, post design, captions, scheduling, and community engagement - all in-house, no outsourcing. Designed all social creatives: posts, carousels, and story templates, keeping every piece consistent with the brand's visual identity. Built the brand identity from scratch - logo, colour palette, typography, and packaging design across four product lines. Created pitch decks and brand presentations for university outreach and corporate partnerships, used directly in client meetings and college fest pitches. Wrote reel scripts from hook to CTA - structured for retention and shareability. Grew Instagram organically from 0 to 600 followers with zero paid spend - purely through content strategy and consistency. Took LinkedIn from dormant to 2,000+ impressions and rising search appearances within two months of taking it over.
Media & Content Manager
Agency • Freiberufler
May 2024 - Oct 2025 • 1 yr 5 mos
Designed campaign creatives and visual content for 10+ luxury brands - Swadesh, Axor, Hansgrohe, Purple Patch, Spacio - serving Mumbai's top architects and interior designers. Led the NARI IP event from concept to execution: secured 13 premium sponsors, handled all event branding and communications, and delivered full attendance from 150+ A-list architects. Grew NARI Instagram from 0 to 10,000 followers in 90 days through a paid and organic strategy combined - reaching ~15,000 accounts monthly with an engagement rate of 8–12% (30–40 interactions per post), well above the 1–3% industry average for brand pages. Ran the full social media operation for the agency - content calendars, multi-platform campaigns, paid ads, and AI-generated creatives - simultaneously, without dropping the ball on any of them.