ROY

Social Media Manager

Pixel Maniacs • Freiberufler

Jul 2025 - Feb 2026 • 7 mos

At Pixel Rise Media, I worked as a Social Media Manager, helping businesses strengthen their online presence through strategic content planning, platform management, and audience-focused engagement systems. My role involved managing social media accounts across Instagram, Facebook, LinkedIn, Pinterest, X (Twitter), Threads, TikTok, and YouTube, ensuring each platform aligned with the brand’s voice, goals, and target audience. I developed monthly and weekly content calendars, planned branded campaigns, wrote SEO-friendly captions, researched high-performing hashtags, and created platform-optimized posting strategies to improve reach, visibility, and engagement. A key part of my work included analyzing audience behavior, identifying content trends, and turning insights into actionable social media growth strategies. I specialized in creating engaging post ideas, carousel concepts, short-form content scripts, reel strategies, promotional content, and audience interaction workflows. I also handled community management by replying to comments, direct messages, and audience queries in a timely and professional manner, helping brands improve customer trust and loyalty. Beyond content publishing, I monitored performance metrics such as impressions, saves, engagement rate, click-through rate, and follower growth. Using analytics tools and platform insights, I optimized content performance, refined posting schedules, and improved content formats based on real data. My work also included competitor analysis, brand positioning research, social media audits, and content repurposing strategies to maximize content lifespan across multiple platforms. By combining social media strategy with SEO best practices, trend research, and audience psychology, I consistently helped businesses increase organic reach, build stronger communities, and improve brand awareness. This experience strengthened my expertise in content marketing, social media optimization, audience development.

Instagram Growth Manager

Studio • Freiberufler

Feb 2023 - Jan 2026 • 2 yrs 11 mos

At ReelSpark Studio, I focused on building high-performance Instagram growth systems for brands, creators, and small businesses. My work involved creating reel concepts, carousel strategies, branded storytelling posts, and engagement campaigns designed to improve follower growth, reach, and conversions. I developed audience personas, studied trending formats, optimized posting schedules, and used data-driven hashtag strategies to maximize organic discovery. My responsibilities also included content scripting, caption optimization, profile audits, bio optimization, and highlight branding. Through performance monitoring and creative experimentation, I helped brands improve save rate, shares, watch time, and inbound leads.

Social Media Marketing Manager

Freelancer.com • Vollzeit

Jun 2023 - Dec 2025 • 2 yrs 6 mos

Managed social media content and Meta ad campaigns for eCommerce, coaches, and service-based brands. Planned content strategies, created Canva-based visuals, wrote SEO-optimized captions, and handled audience targeting to improve reach, engagement, and conversions. Focused on consistent branding, performance tracking, and growth-driven results.