Lucas Sabena

Graphic design

Jun 2024 - Present • 2 yrs 2 mos

Comprehensively managed all corporate graphic design initiatives, from initial concept to final execution. Designed and developed the corporate website from scratch using the Framer platform. Created the corporate brochure and brand manual, establishing a cohesive visual identity. Developed content and visual communication strategies to optimize the brand's message. Redesigned and unified existing internal documentation, ensuring alignment with the new brand identity.

Graphic design

Jun 2024 - Present • 2 yrs 2 mos

Spearheaded a complete company rebranding, including the creation of a modern logo and the modernization of the corporate visual identity. Designed a comprehensive product catalog from scratch, consolidating technical data and transforming it into the company's primary sales and documentation tool in Argentina, achieving excellent client reception. Managed the catalog creation project, overseeing content unification, coordinating photoshoots, and collaborating directly with executive management to guarantee successful delivery. Developed key sales collateral, including brochures, flyers, and digital content, to drive marketing and commercialization efforts. Created the brand guidelines and defined comprehensive content and visual communication strategies. Standardized and redesigned existing documentation, ensuring strict consistency with the brand message.

Graphic design

Jan 2024 - Present • 2 yrs 7 mos

Directed all aspects of graphic design, ensuring visual consistency across all communications. Conceptualized and designed campaigns for social media and various sales channels. Developed brochures, flyers, product manuals, and other marketing and sales collateral. Created the brand guidelines, defining all visual and communication directives. Optimized and redesigned internal documents to accurately reflect the updated brand identity.