Jupiter G

Data Studio Expert (Freelance Project for La Sierra University)

La Sierra University • Freiberufler

Aug 2025 - Present • 1 yr 1 mo

Designed and implemented a custom Looker Studio (now data studio) dashboard for La Sierra University’s marketing team. Integrated Google Analytics 4 (GA4), Meta Ads, Instagram Insights, Tiktok Ads, Youtube Analytics and Google Sheets data to deliver clear, actionable insights into campaign performance, user engagement, and website activity. Helped streamline reporting and empowered the university’s marketing team to make data-driven decisions efficiently.

GA4, GTM & Data Studio Analytics Specialist

SEO Rank Media • Freiberufler

May 2025 - Present • 1 yr 4 mos

Specialized in end-to-end analytics implementation, Data Studio dashboard development, and conversion tracking optimization across multiple client websites. Ensured accurate data collection, clean attribution, and actionable reporting for business decision-making. Key responsibilities and achievements: Audited and validated Google Analytics 4 (GA4) and Google Search Console (GSC) configurations, confirming data accuracy, event tracking, and attribution reliability. Implemented and verified Google Tag Manager (GTM) tracking across Kajabi and other platforms, including domain verification and script deployment. Designed and prepared Data Studio dashboards for GA4, Google Ads and GSC, enabling clear performance reporting and stakeholder visibility. Configured and optimized conversion tracking for form submissions, phone clicks, email clicks, add-to-cart, checkout steps, and external link interactions. Marked and structured key events in GA4 to unlock accurate conversion measurement and ROI analysis. Identified and resolved duplicate GA4 Measurement ID conflicts, ensuring clean and trustworthy analytics data. Analyzed booking and checkout user journeys to align real user behavior with GA4 tracking and Data Studio reporting. Validated full analytics audit reports, confirming insights on attribution gaps, bot traffic detection, engagement issues, and optimization opportunities. Delivered improved Data Studio reporting accuracy, GA4 conversion visibility, and data-driven insights across client projects.

Expert Data Studio Dashboard Creation

JNC Squared • Freiberufler

Feb 2025 - Present • 1 yr 7 mos

Provide ongoing analytics, tracking, and reporting support across multiple client websites and marketing platforms. Key responsibilities: Build, maintain, and optimize Data Studio dashboards and reports Connect and organize data from GA4, Google Ads, Search Console, Shopify, Meta, and other marketing platforms Audit and troubleshoot GA4 and Google Tag Manager tracking issues Validate ecommerce events, conversions, revenue, traffic sources, and attribution Investigate unusual or inaccurate traffic and conversion data Set up and refine conversion and event tracking for websites, forms, CTAs, and ecommerce activity Create custom reporting sections for blogs, products, landing pages, AI traffic, marketing channels, and other business areas Develop filters, calculated fields, comparisons, and reporting logic based on business requirements Identify tracking gaps, duplicate data, missing parameters, and data-quality issues Translate technical analytics findings into clear, non-technical recommendations for the client Continuously monitor reporting accuracy and make adjustments as websites, tracking setups, and marketing campaigns change The role combines Data Studio dashboard development, GA4/GTM troubleshooting, ecommerce analytics, conversion tracking, data quality analysis, and ongoing reporting support.