
Bidhan D
Your Satisfaction and Our Commitment to Quality Come First
Kompetenzen

Meine Dienstleistungen


Arbeitserfahrung
Digital Marketing Specialist (Freelance)
Self-Employed / Freelance • Vollzeit
Jul 2023 - Present • 2 yrs 10 mos
I work as a performance-focused digital marketing specialist, helping eCommerce brands and service-based businesses generate measurable growth through paid advertising and funnel optimization. Core Responsibilities & Impact Planned and executed full-funnel paid advertising strategies (Cold, Retargeting, Conversion) Managed and optimized campaigns across Meta platforms with a focus on ROAS, CPA, and scalability Designed and tested high-converting ad creatives using UGC-style videos and thumb-stopping hooks Conducted structured A/B testing on audiences, creatives, and offers to identify scalable winners Implemented conversion tracking, pixel setup, and performance-based optimization frameworks Business Results Improved campaign ROAS by up to 2–4x through creative and funnel optimization Reduced customer acquisition costs by 25–40% across multiple campaigns Scaled winning ad sets while maintaining profitable unit economics Tools & Platforms Meta Ads Manager Google Ads Analytics & conversion tracking tools Creative testing and performance reporting frameworks This role demonstrates my ability to connect marketing execution with real business outcomes, not just platform-level metrics.