
Bibi Asma
Local SEO Specialist GBP Optimization Citations and Local Rankings
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Local SEO Specialist
Arish-IT • Vollzeit
Feb 2022 - Present • 4 yrs 3 mos
I work as an SEO Specialist at Arish-IT Agency, delivering hands-on search strategies for local and e-commerce verticals. My day-to-day focuses on rapid technical fixes, Core Web Vitals improvements, and platform-specific optimisation for WordPress, Shopify, Wix & much more. I run full audits (crawl, index, schema), prioritise and implement the top 3–5 high-impact changes, and coordinate with devs to remove blockers within 48 hours. 🧠I don’t just focus on rankings. I build complete SEO strategies that deliver real business growth. My Expertise Covers the Full Spectrum of Modern SEO: ✅ AEO (Answer Engine Optimization) – Optimizing content to be featured in voice search, snippets & "People Also Ask" results ✅ GEO (Geolocation Optimization) – Building powerful local SEO strategies that rank in maps and near-me searches. ✅ AIO (AI Optimization) – Make your content preferred and referenced by AI engines like ChatGPT & Gemini ✅ SXO (Search Experience Optimization) – Combine UX + SEO for higher conversions and user engagement ✅SEO: From keyword research to technical audits, link building to E-E-A-T-focused content creation. I own local visibility projects: GBP optimisation, citation clean-ups, geo-targeted landing pages, and review-growth programmes designed to win the Map Pack. I also manage on-page SEO (content briefs, structured data, internal linking), crawl budget and product indexation for online stores, plus relevance-first link outreach and content marketing from high-authority sites. Reporting is KPI-driven — enquiries, phone calls, and revenue uplift — with clear monthly dashboards and a concise roadmap for the next 90 days. I work directly with clients to explain technical fixes in plain English and ensure changes convert into measurable business outcomes.