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bhowmik_dani

Bhowmik D

@bhowmik_dani

Performance Marketing Manager

Indien
Gujarati, Englisch, Hindi
Einige Informationen werden in englischer Sprache angezeigt.
Über mich
Results-driven marketer with 7+ years turning data into impactful strategies. I specialize in performance marketing, campaign analytics, and business strategy — optimizing ROI, budget allocation, and conversion rates for measurable growth. Proficient in SQL, Tableau, Power BI, Looker Studio, Google/Adobe Analytics, and Advanced Excel. I apply A/B testing, attribution modeling, and predictive analytics to enhance marketing KPIs and drive decisions. My edge? Translating complex data into clear, actionable insights. Let's build something impactful.... Mehr lesen

Kompetenzen

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bhowmik_dani
Bhowmik D
offline • 

Meine Dienstleistungen

Strategie für digitales Marketing
I will build data driven marketing analytics system to optimize ROI and reduce ad spend
Ab100 $ / ProjektWeitere Details

Arbeitserfahrung

Performance Marketing Manager

Vena Solutions • Vollzeit

Jun 2025 - Present • 1 yr

Marketing Analytics | Budget optimization | Marketing Strategy

Marketing Analytics Consultant

TruPlay Games • Teilzeit

Dec 2024 - Feb 2025 • 2 mos

- Spearheaded the re-establishment of the analytics framework, integrating data pipelines from platforms like AppStore Connect, Stripe, and Google Play into Google BigQuery using Fivetran for unified analysis and reporting. - Managed analytics platforms (Singular, GA4, Mixpanel), ensuring accurate and reliable data collection for analysis and reporting. - Designed and maintained dynamic dashboards in Looker Studio to visualize KPIs (CAC, LTV, Trials, Subs, CVR, etc.), trends, and campaign performance, supporting leadership decision-making. - Analyzed subscription funnel performance to identify drop-off points and provided actionable recommendations for optimization.

Performance Marketing Analyst

Nebo Agency • Vollzeit

Nov 2022 - Mar 2024 • 1 yr 4 mos

- Led integrated channel reporting (Programmatic, PPC, Paid Social) to track KPIs, provide insights, & optimize budget and performance. - Streamlined ETL pipeline to automate reports using API connections, GCP & SQL, reducing report generation time by 50%. - Built a predictive analytics model to forecast KPIs, optimizing ad spend, improving budget efficiency by 18%, and reducing CAC by 22%. - Utilized Marketing Mix Modeling to evaluate the effectiveness of various marketing channels, optimizing media spend and driving a 15% improvement in overall marketing ROI. - Assisted in implementation of the Multi-touch Attribution model, using Rockerbox, by developing reports and providing insights. - Analyzed and segmented customer data to optimize targeting using A/B testing, leading to a 30% boost in conversion rates. - Collaborated with cross-functional teams including PM, Marketing, UX, etc., to align on strategic priorities & provide actionable insights