Beth C

Principal Consultant

Beth Carter Consulting

Jan 2024 - Present • 2 yrs 8 mos

Owner and Principal Consultant at Beth Carter Consultant - a consultancy for employers and employees alike! I help individuals and companies enhance their LinkedIn presence and strengthen their employer brand to attract top talent. My services range from employer branding and recruitment marketing to resume/cover letter review and LinkedIn assistance.

Employer Brand Manager

Shaker Recruitment Marketing

Oct 2019 - Jan 2024 • 4 yrs 3 mos

Crafted compelling Employer Brands for clients by developing a unique and authentic Employee Value Proposition (EVP) for them. This is done through Materials/Legacy Data Review, Focus Groups, Interviews, and Survey Analysis. By blending the quantitative and qualitative research to best leverage the strengths of the company, I presented the research findings in a way that was easy for my clients to digest and convert into actionable insights to support their employer brand development.

Employer Branding Consultant

Employer Brand Strategist

Jun 2018 - Oct 2019 • 1 yr 4 mos

• Revealing, defining and shaping client's employer brand and employee value proposition (EVP) • Creating a strategy that turns client's brand into a strategic business asset • Brand positioning audit against client's competitors • Glassdoor, LinkedIn and job description brand activation and alignment • Content strategy and execution • Candidate experience audit and support