Bennett Leclerc

Senior Music Promotion Specialist

Fiverr • Freiberufler

Jan 2020 - Present • 6 yrs 7 mos

Over the past several years, I have worked with independent artists, bands, record labels, and music entrepreneurs worldwide, helping them increase visibility and connect with new audiences through strategic music promotion. My work focuses on college radio submissions, online radio campaigns, playlist pitching, Spotify optimization, social media music marketing, and artist branding. What started as helping a few emerging artists gain exposure quickly grew into managing promotion campaigns across multiple genres, including Pop, Hip-Hop, R&B, EDM, Rock, Country, Christian, and Indie music. I have assisted artists in preparing professional submissions, optimizing Spotify metadata, improving discoverability, and securing opportunities through targeted outreach to radio stations, playlist curators, bloggers, and music communities. My approach combines industry research, audience targeting, and relationship-driven promotion to help artists build sustainable growth rather than relying on short-term results.

Independent Artist Growth Consultant

Spotify • Selbstständig

Mar 2019 - Dec 2022 • 3 yrs 9 mos

Worked closely with emerging and developing artists seeking to improve their Spotify presence and streaming performance. My role involved helping artists understand how metadata, release strategy, audience engagement, and promotional timing influence music discovery on streaming platforms. I guided artists through best practices for release preparation, profile optimization, track positioning, audience analytics, and playlist submission strategies. By combining data-driven insights with creative marketing techniques, I helped artists maximize opportunities surrounding new releases and long-term catalog growth. Many artists I worked with were releasing music independently for the first time and needed guidance navigating the increasingly competitive streaming landscape. Through strategic planning and promotional support, I helped them establish stronger foundations for audience growth and career development.

Music Promotion & Community Outreach Manager

SoundCloud • Freiberufler

Jun 2018 - Feb 2021 • 2 yrs 8 mos

Supported independent musicians by developing promotional campaigns designed to increase engagement, listener retention, and community growth across SoundCloud and other digital platforms. My work focused on helping artists build authentic fan connections while improving exposure through targeted outreach and platform-specific marketing strategies. I coordinated promotional activities including playlist placements, creator networking, audience engagement campaigns, social media promotion, and influencer outreach. Through consistent interaction with artists, curators, and music communities, I gained valuable insight into audience behavior and music consumption trends. This experience strengthened my understanding of how independent artists can leverage digital platforms to grow their careers without major label support. It also helped me develop a promotion-first mindset centered on artist visibility, audience development, and long-term brand growth.