Belkanyinsola

Marketing Manager

Crystal • Freiberufler

Jul 2026 - Present • 4 mos

I planned and executed a targeted Bulk SMS marketing campaign for Crystal’s makeup artistry business to promote her Full Glam Makeover birthday special and encourage customers to book appointments before the promotional deadline. The campaign focused on delivering clear, engaging, and persuasive promotional messages directly to potential customers, highlighting the limited-time offer and making it easy for interested clients to contact Crystal and schedule their makeup sessions. I structured the SMS messaging to communicate the value of the offer, create urgency around the booking deadline, and include a clear call to action with the business contact number. The campaign was designed to increase awareness of Crystal’s makeup services, generate interest in her birthday promotion, encourage appointment inquiries, and support customer acquisition through direct mobile communication. By using Bulk SMS marketing, the project aimed to help Crystal reach potential clients efficiently, promote her beauty services beyond social media, and create a straightforward path from receiving the promotional message to making a booking. The overall focus was on personalized business promotion, concise marketing copy, and conversion-oriented messaging tailored to the beauty and makeup industry.