Beatriz B
I shape perception, positioning and influence
Kompetenzen
Arbeitserfahrung
Author & Narrative Specialist
Independent • Freiberufler
Aug 2024 - Present • 1 yr 9 mos
Authored two original books focused on personal development and self-awareness Developed strong narrative skills, storytelling and emotional connection through writing Created content for brands and individuals, enhancing engagement and communication impact Built a deep understanding of language, perception and influence through creative expression
Brand, Narrative & Creative Direction Strategist
Self-Employed / Freelance • Freiberufler
Jun 2023 - Present • 2 yrs 11 mos
Developed brand positioning and communication strategies for emerging and growing businesses Helped clients clarify their identity, messaging and market presence Created strategic direction for visual identity, content and brand voice Directed visual identity, branding elements and creative concepts aligned with strategic positioning Guided the creation of logos, visual assets, marketing materials and digital content Ensured consistency between brand message, aesthetics and audience perception Worked across content, design and communication to create cohesive and high-impact brand experiences Combined analytical thinking with creative execution to build stronger brand perception Delivered personalized consulting focused on alignment, differentiation and growth
Account Manager & Brand Strategy Consultant
Itaú Unibanco
Feb 2018 - Present • 8 yrs 3 mos
Brand & Positioning Strategist Managed portfolios of individual and business clients with a focus on growth and positioning Advised businesses on brand positioning, communication and market differentiation Conducted strategic analysis to improve visibility, value perception and revenue potential Helped clients refine messaging, offers and brand direction based on market behavior Delivered personalized guidance combining analytical strategy and human insight