Lucia

branding designer

Freelancer.com • Freiberufler

Mar 2021 - Present • 5 yrs 5 mos

As an independent branding and visual designer, I specialize in developing comprehensive, concept-driven brand identities and editorial systems for forward-thinking clients worldwide. My work bridges the gap between contemporary street culture and high-end graphic design, crafting unique visual narratives that stand out in competitive markets. Key Responsibilities & Achievements: Developed full visual identity systems, custom typography layouts, packaging, and digital assets for international brands across fashion, lifestyle, and independent studios. Managed end-to-end design processes, from research and conceptualization to final production-ready file delivery (vector, print, and digital formats). Collaborated directly with business founders to translate corporate values into bold, unconventional, and highly engaging visual solutions. Spearheaded design direction for specialized print production, high-end stationery, and impactful outdoor/urban signage projects.