Ayesha Begum

Digital Marketing Expert

Digital Marketing • Teilzeit

Feb 2026 - Jun 2026 • 4 mos

Worked as an SEO Expert, developing and implementing search engine optimization strategies to improve website visibility, organic traffic, and overall search performance. Conducted comprehensive keyword research, competitor analysis, and website audits to identify optimization opportunities. Optimized website structure, meta titles, meta descriptions, header tags, URL structures, internal linking, image SEO, and content to align with search engine best practices. Performed technical SEO audits to identify and resolve issues related to crawlability, indexing, site speed, mobile usability, Core Web Vitals, XML sitemaps, robots.txt, canonical tags, redirects, and structured data. Collaborated with content writers and web developers to implement SEO recommendations while maintaining website performance and user experience. Planned and executed off-page SEO strategies, including high-quality link building, local citations, and digital outreach to strengthen domain authority. Used tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, and Screaming Frog to monitor keyword rankings, analyze website performance, and identify growth opportunities. Regularly prepared SEO performance reports, monitored KPIs, tracked organic traffic trends, and provided data-driven recommendations to improve search visibility. Worked closely with cross-functional teams to ensure SEO was integrated into website development, content creation, and digital marketing campaigns. Stayed updated with Google's algorithm updates and industry best practices to implement ethical, white-hat SEO strategies that support long-term online growth and sustainable search engine performance.

Social Media Marketing Specialist

Marketing • Teilzeit

Mar 2026 - Jun 2026 • 3 mos

Worked as a Social Media Marketing Specialist at Marketing, managing and growing brand presence across Facebook, Instagram, and LinkedIn. Developed and executed social media strategies to increase brand awareness, audience engagement, and lead generation. Created content calendars, scheduled posts, and collaborated with designers to publish high-quality content that aligned with business goals. Managed Meta (Facebook & Instagram) Ads, including campaign setup, audience targeting, budget management, A/B testing, and performance optimization. Monitored campaign performance using Meta Business Suite and Google Analytics, prepared detailed reports, and implemented data-driven improvements to maximize ROI. Conducted competitor research, analyzed market trends, and identified growth opportunities to strengthen digital marketing strategies. Engaged with online communities, responded to customer inquiries, and maintained a consistent brand voice across all platforms. Worked closely with the marketing team to support promotional campaigns, improve customer engagement, and achieve measurable business growth through effective social media marketing.