Thony W

Leads Generator

FaithFit • Freiberufler

May 2024 - Mar 2026 • 1 yr 10 mos

Make.com Automation Lead Digital Marketing Agency · May 2024 – Present Lead the design, development, and management of automated workflows across the agency's client portfolio using Make.com (formerly Integromat). Oversee end-to-end automation strategy, from requirements gathering and solution architecture to deployment and ongoing optimisation. Key Responsibilities & Achievements: Architected and deployed over 40 multi-step automation scenarios connecting platforms including HubSpot, Meta Ads, Google Sheets, Slack, Mailchimp, and various CRM systems, reducing manual processing time by an estimated 60%. Led a team of two junior automation analysts, providing technical direction, code reviews, and workflow documentation standards. Collaborated with client-facing account managers to translate business requirements into scalable, error-handled Make.com solutions tailored to individual client needs. Established internal best practices for scenario versioning, error routing, and webhook management, improving team efficiency and reducing scenario failure rates by 35%. Integrated AI-powered modules within Make.com pipelines to automate content generation, lead scoring, and reporting workflows for agency retainer clients. Delivered automation audits for onboarding clients, identifying inefficiencies and presenting structured improvement roadmaps to senior stakeholders. Core Tools & Integrations: Make.com, Zapier, REST APIs, Google Workspace, Meta Business Suite, HubSpot, Airtable, Notion, OpenAI API.