
Asik
Advanced Implementation of GA4, GTM, GAds Conversion Tracking, FB Conversion API
Kompetenzen

Meine Dienstleistungen


Portfolio
Arbeitserfahrung
Google Analytics 4 Ads Conversion Tracking | GA4 E-commerce Tracking With Server-Side by Stape.io | Cookie Consent v2, Cross Domain Track, Facebook Pixel API CAPI, TikTok Pixel Conversion, UTM Parameter Config & GA4 Custom Conversion Report
Self Employed • Freiberufler
Jun 2026 - Jul 2026 • 1 mo
Implemented Complete Analytics & Conversion Tracking, GA4 Ecommerce and Consent for Projukti Team. Before this Project, The site had Multiple Gaps — no proper Cookie consent, Broken Cross-Domain sessions, UTM Parameter Missing, Duplicate Event Count, and a Major Mismatch Between FB Ads Manager and GA4 Conversion numbers (FB was showing 399 Conversions while GA4 reported far fewer), which was leading to inflated ad spend without clear ROI visibility. Here's what I implemented to fix it: Cookie Consent v2 (CookieBot) — Ensured all Tracking Scripts Respected User Consent, fixing GDPR/CCPA Compliance risks. Cross Domain Tracking — Restored Session Continuity Across Domains, Eliminating inaccurate Traffic data. Fixed Event Duplication — Resolved double Counting of Conversion events, giving accurate numbers across platforms. GA4 E-commerce Tracking (Browser + Server-Side via Stape.io) — recovered lost Conversion data that wasn't showing up due to ad blockers, closing the gap between Facebook and GA4 reporting. Google Ads Enhanced Conversion Tracking — improved conversion attribution accuracy. Facebook Pixel + Conversion API (CAPI via Stape.io) — added server-side signal reliability. TikTok Pixel Conversion Tracking — set up from scratch for ad campaign tracking. UTM Tracking — structured across Google Ads, Facebook Ads, Email (ZohoMail), and WhatsApp campaigns. Custom GA4 Conversion Report — built to break down performance clearly by Traffic, Channel, and Source. After fixing Event Duplication and Aligning Tracking Across Platforms, FB and GA4 Conversion data became Consistent and reliable, and the Client's overall ad Spend dropped as budget was no longer being Wasted on inaccurate optimization signals. All Tracking was Verified end-to-end in GA4 DebugView to confirm accurate event firing and data flow across every platform. If you're Facing similar Tracking, Consent, or GA4 setup issues on your website, feel free to reach out — happy to help Set Things up Correctly,