Ash P

Senior Operations & Paid Marketing Manager

YAP Media

Feb 2022 - Nov 2025 • 3 yrs 9 mos

• Managed marketing operations and paid execution across a $1.6M+ annual ad budget, driving $8M+ in attributable revenue. • Engineered end-to-end podcast ad operations and revenue tracking for 35+ top podcasts, designing unified tracking pipelines using dynamic promo codes, host-read tracking pixels, and Salesforce CRM integration. • Standardized campaign tagging protocols and UTM governance across all acquisition channels, securing 95% full-funnel revenue attribution. • Designed and automated cross-channel performance dashboards in Airtable, Looker Studio and Power BI, eliminating 15+ hours/week of manual spreadsheet reporting for executive leadership. • Partnered with cross-functional creative, growth, and analytics teams to implement systematic A/B testing frameworks, lifting landing page conversion rates by 27%. • Owned paid media strategy across Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads, managing £1.6M+ annual spend • Drove £8M+ annual revenue, consistently maintaining 3.5x–5x blended ROAS •Built and optimized Performance Max and Meta Advantage+ campaigns, actively auditing automation outputs instead of relying blindly on platform recommendations •Reduced CPM by 22% and improved CTR by 35% through structured creative testing frameworks and audience refinement • Developed multi-touch attribution models integrating Salesforce and HubSpot, achieving ~95% revenue visibility •Led weekly and monthly performance reviews with stakeholders, translating campaign data into revenue-driven insights and scaling strategies • Improved budget allocation efficiency by 30% through data-backed reallocation toward high performing segments

Operations & Digital Campaigns Manager

ZenOncoIO

Jan 2020 - Feb 2022 • 2 yrs 1 mo

• Process Optimization: Supervised regional operations, technical tracking setups, and project executions for UK brands with monthly budgets exceeding $45K. • Pipeline Re-Architecture: Re-architected operational flow pipelines and automated trigger systems, driving down customer acquisition and processing costs by 18% within 90 days. • Stakeholder Reporting: Established robust risk/issue tracking and milestone governance protocols, significantly boosting delivery transparency for executive stakeholders Built inbound marketing automation pipelines and email lead-scoring models in HubSpot, driving a 24% increase in sales-qualified leads. • Maintained database hygiene and record governance across 50,000+ CRM contact records, maintaining 99%+ data accuracy. • Analyzed channel performance data across email, search, and paid campaigns to identify drop-off points and optimize the customer funnel. • Re-architected team lead-routing workflows, cutting initial response times by 65% and boosting total customer engagement by 30%.

Marketing & Operations Manager

Spotify

Jun 2016 - Dec 2019 • 3 yrs 6 mos

• Healthcare Inbound Automation: Built end-to-end inbound automation pipelines and lifecycle scoring models within a regulated digital environment, capturing 10,000+ qualified leads and driving a 24% increase in core conversions. • Database Hygiene & Compliance: Supervised multi-channel operations while establishing strict data governance and database hygiene, maintaining 99%+ CRM accuracy across 50,000+ sensitive records in line with privacy standards. • Multi-Touch Attribution: Designed automated multi-touch attribution reporting systems, drastically improving executive visibility into lifecycle ROI, cost-per milestone, and long-term value metrics across all programs. • SLA & Team Efficiency: Orchestrated cross-departmental operations (Marketing, Sales, Customer Service) to standardize Service Level Agreement (SLA) tracking, cutting response times by 65% and improving team operational efficiency by 40%. • PMO Dashboarding: Engineered automated operational reporting dashboards and advanced Excel models, delivering real-time performance visibility and cutting reporting overhead by 60%. • Data Cleansing & Governance: Established strict database governance, document control procedures, and data-cleansing routines, achieving a verified 99.2% tracking and reporting accuracy. • Operational Excellence: Streamlined operational workflows using automated tool integrations, eliminating 12+ hours weekly of manual overhead and accelerating cross-functional project turnaround. • Cross-Functional Service Delivery: Aligned cross-functional operations and vendor teams on service delivery SLAs, boosting team execution speed against key program milestones by 25%.