Arnab

Head of Digital Marketing

CREATIVEPRO COMMERCIAL PHOTOGRAPHS PRODUCTION CO. • Teilzeit

Jan 2025 - Present • 1 yr 4 mos

As the Head of Digital Marketing at CreativePro, I lead a team responsible for creating and executing innovative digital marketing strategies that drive brand awareness, engagement, and conversion for commercial photography services. I collaborate closely with cross-functional teams to ensure the delivery of compelling content that resonates with our target audience. Key Responsibilities: Develop and implement data-driven digital marketing campaigns across multiple platforms, including social media, Google Ads, and email marketing. Oversee the execution of SEO, PPC, and display advertising strategies to maximize ROI and improve website traffic. Manage social media accounts and content creation, leveraging visual media to engage and grow a loyal audience. Use analytics tools to track performance, optimize campaigns, and provide regular reporting to senior leadership. Lead the development of the brand’s online presence, ensuring consistency and alignment with overall business goals. Coordinate with the sales and creative teams to produce high-quality digital content that reflects the company’s vision and drives customer conversion. Key Achievements: Increased organic traffic by 40% through targeted SEO strategies, resulting in a significant boost in lead generation. Successfully launched multi-channel ad campaigns that resulted in a 25% increase in online bookings and client inquiries. Spearheaded the company’s transition to a more robust digital presence, elevating our social media following by 50% in 12 months. Developed a data-driven approach to email marketing that improved open rates by 35% and click-through rates by 20%.

Digital Marketing Strategist

Hungry Panda - Cloud Kitchen • Freiberufler

Mar 2024 - Present • 2 yrs 2 mos

As a Digital Marketing Strategist at Hungry Panda, I am responsible for driving the brand’s online presence, creating impactful digital marketing campaigns, and maximizing customer acquisition for our cloud kitchen platform. I design, implement, and optimize strategies across digital channels to enhance customer experience, increase brand visibility, and ultimately, grow sales for the company. Key Responsibilities: Lead the digital marketing efforts for Hungry Panda’s cloud kitchen model, focusing on growing online orders and customer loyalty. Develop and execute SEO strategies to improve website visibility, ranking, and organic traffic, directly impacting sales and conversion rates. Create and manage targeted paid media campaigns (Google Ads, Facebook, Instagram, etc.) to drive app downloads, website traffic, and orders. Collaborate with the creative team to produce compelling digital content, including promotional materials, video content, and social media posts. Analyze digital marketing performance using key metrics and KPIs, adjusting campaigns to optimize ROI and reduce acquisition costs. Conduct A/B testing on landing pages, ad creatives, and offers to continuously improve conversion rates and customer engagement. Monitor industry trends and competitors, recommending innovative strategies to stay ahead of the market. Key Achievements: Increased online orders by 30% year-over-year through targeted PPC campaigns and a strategic focus on customer retention. Enhanced customer engagement by developing personalized email marketing campaigns, boosting click-through rates by 25%. Led a comprehensive SEO overhaul of the website, increasing organic traffic by 40% and reducing paid search costs by 15%. Successfully launched a local influencer partnership strategy, increasing brand awareness and driving a 20% growth in new customers. Implemented data-driven strategies that reduced customer acquisition cost (CAC) by 18% through optimized campaigns and precis