Armando P

Consumer Activations Manager

JTI • Freiberufler

Nov 2025 - May 2026 • 6 mos

1. Translate overarching marketing and brand strategies into holistic consumer acquisition, retention, and equity-building strategies that maximise diverse opportunities across different channels and touchpoints. 2. Analyse channel specificities, developing a clear channel segmentation as the foundation for strategic decision-making and investment prioritisation. Shape activation and investment plans aimed at establishing JTI as the preferred tobacco partner, securing our brands’ dominance in the HoReCa channel. 3. Continuously monitor investment performance based on pre-defined objectives and KPIs, sharing regular reports, insights, and recommendations for corrective measures where applicable. Manage the allocated marketing budget per project with a high degree of ownership and rigour. Ensure process compliance and reporting to the Consumer & Trade Activations Manager. 4. Coach the HoReCa specialists to build strong, collaborative business partnerships with high levels of customer satisfaction, built on consumer-centric investments and tailored-fit propositions where applicable. 5. Lead and develop a high-performing team while exemplifying JTI’s Our Way behaviours. Create a safe space in which employees are able to challenge the status quo and unleash their full potential. Actively support direct reports’ development with individual coaching and performance-related issues management where required.

Trade Marketing Coodinator

Absolut • Vollzeit

Mar 2025 - Dec 2025 • 9 mos

Channel Customer Marketing strategies aligned with brand planning deliver PRA’s commercial goals • Contribute to development of Customer Marketing strategies • Implement parts of Customer Marketing strategies • Assist in Evaluation Customer Marketing strategies Productive relationships with internal and external stakeholders maintained • Coordinate with sales, operations and finance Finance budget managed effectively • Manage costs against approved budget Regional events and promotions raise the profile of key brands • Plan regional events • Oversee the execution of regional events • Conduct post-event analysis with Area Manager Administrative Duties • Draw up event/promotion-specific briefs and budgets • Manage and update a POS database and stock control – General supervision of the marketing store • Compile, facilitate processing and filing of pre & post-event documents e.g. quotations, buyer requisitions, LPOs, deliveries, invoices etc. • Ensure cordial relationships with service providers / suppliers

Regional Sales & Trade Marketing Manager

BAT • Vollzeit

Mar 2020 - Mar 2023 • 3 yrs

Managed regional sales and trade marketing strategies, overseeing the execution of comprehensive campaigns that enhanced brand visibility and drove market share growth. My responsibilities included implementing new distribution initiatives (ND), optimizing product availability across key retail channels, and ensuring consistent brand representation through effective merchandising. I led a high-performing sales and merchandising team, promoting best practices to maximize sales revenue (SR) and achieve targets. Additionally, I monitored key performance indicators (KPIs) and provided data-driven insights to senior management for continuous strategic improvements. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭: Led a team that increased sales volume + 28,7 % beyond Target (+3.85 mn sticks) +73% SPLY and + 3,9% YTD versus target.