
Arisha U.
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SEO Content Manager & Blog Strategist
Joice Hair • Freiberufler
May 2025 - Present • 1 yr
I manage the complete SEO content strategy for Joice Hair, a premium human hair extensions brand known for its high-quality Remy and Virgin hair products. My role focuses on creating data-driven, conversion-oriented blog content that builds authority, drives organic traffic, and strengthens brand trust. Key Responsibilities: ✅ Develop and execute a long-term SEO blog roadmap aligned with brand and audience goals ✅ Conduct in-depth keyword and competitor research (including gap and intent analysis) ✅ Write and optimize high-performing blog articles with strong internal and outbound linking ✅ Manage publishing schedules, metadata, and featured images directly on WordPress ✅ Build topical authority through strategic content clusters ✅ Deliver regular performance and progress updates to ensure transparency and measurable ROI Impact: ✅ Consistent ranking growth for competitive, high-intent keywords ✅ Established Joice Hair as an authoritative voice in the hair extensions industry ✅ SEO + GEO Success
Lead Content Strategist & Writer - SEO + GEO
KmXtend Hair Extensions • Freiberufler
Feb 2022 - Present • 4 yrs 3 mos
I partner with KmXtend, a leading professional hair extensions brand, to craft educational, SEO-optimized content that positions the brand as a thought leader for next-generation stylists. I create in-depth blog articles, stylist resources, and brand storytelling pieces that rank on Google’s first page, boost conversions, and strengthen stylist trust. Beyond writing, I also repurpose each piece into Instagram, LinkedIn, and email content to maximize visibility and engagement across platforms—ensuring every article becomes a full content campaign. Key Contributions: ✅ Develop SEO + GEO-optimized articles that drive consistent first-page rankings ✅ Create technical and trend-based education content for stylists ✅ Repurpose long-form articles into social media and email assets for broader reach ✅ Strengthen brand authority and client retention through strategic storytelling
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mychelley201
Wiederkehrender Kunde

Vereinigte Staaten
Arisha always positions us as a trusted educational leader . She is so detailed and put so much effort into make sure every single article exceeds expectations and really hits the mark.

Antwort des Freelancers

mychelley201
Wiederkehrender Kunde

Vereinigte Staaten
Arisha hits all of the important points to keep the reacher engaged while optimizing the article at the same time and over delivers with info graphics and photos for each article. She's a true gem.
Antwort des Freelancers

mychelley201
Wiederkehrender Kunde

Vereinigte Staaten
Antwort des Freelancers

mychelley201
Wiederkehrender Kunde

Vereinigte Staaten
Antwort des Freelancers

mychelley201
Wiederkehrender Kunde

Vereinigte Staaten
Arisha always goes above and beyond, she's such a valued member of our team :)

Antwort des Freelancers
