Arisha U.

SEO Content Manager & Blog Strategist

Joice Hair • Freiberufler

May 2025 - Present • 1 yr

I manage the complete SEO content strategy for Joice Hair, a premium human hair extensions brand known for its high-quality Remy and Virgin hair products. My role focuses on creating data-driven, conversion-oriented blog content that builds authority, drives organic traffic, and strengthens brand trust. Key Responsibilities: ✅ Develop and execute a long-term SEO blog roadmap aligned with brand and audience goals ✅ Conduct in-depth keyword and competitor research (including gap and intent analysis) ✅ Write and optimize high-performing blog articles with strong internal and outbound linking ✅ Manage publishing schedules, metadata, and featured images directly on WordPress ✅ Build topical authority through strategic content clusters ✅ Deliver regular performance and progress updates to ensure transparency and measurable ROI Impact: ✅ Consistent ranking growth for competitive, high-intent keywords ✅ Established Joice Hair as an authoritative voice in the hair extensions industry ✅ SEO + GEO Success

Lead Content Strategist & Writer - SEO + GEO

KmXtend Hair Extensions • Freiberufler

Feb 2022 - Present • 4 yrs 3 mos

I partner with KmXtend, a leading professional hair extensions brand, to craft educational, SEO-optimized content that positions the brand as a thought leader for next-generation stylists. I create in-depth blog articles, stylist resources, and brand storytelling pieces that rank on Google’s first page, boost conversions, and strengthen stylist trust. Beyond writing, I also repurpose each piece into Instagram, LinkedIn, and email content to maximize visibility and engagement across platforms—ensuring every article becomes a full content campaign. Key Contributions: ✅ Develop SEO + GEO-optimized articles that drive consistent first-page rankings ✅ Create technical and trend-based education content for stylists ✅ Repurpose long-form articles into social media and email assets for broader reach ✅ Strengthen brand authority and client retention through strategic storytelling