ariana emmaa

Local Business Digital Setup Consultant | Neighborhood Tech Setup

Freelance Web Designer • Freiberufler

Aug 2025 - Apr 2026 • 8 mos

As a technical consultant, I helped local service providers and small brick-and-mortar operations establish their first professional digital presence and basic customer tracking pipelines. I worked with business owners who lacked functional systems, building simple, secure WordPress websites to display their services and installing automated contact forms to capture local digital inquiries. I managed the setup, formatting, and optimization of regional search profiles, ensuring perfect data consistency across web maps and directories to maximize local search results. I wrote local marketing copy and set up simple email confirmation templates, allowing clients to acknowledge new customer service requests immediately on autopilot. My daily tasks included connecting local lead pages to basic email lists, helping small businesses build a manageable digital database for future promotions. My structured guidance moved old-school local shops into the digital space safely, giving them the fundamental tools needed to capture modern, internet-driven local customers.

Full-Stack Data Integration & Workflow Lead | System Pipeline IT

Freelancer.com • Freiberufler

May 2024 - Jul 2025 • 1 yr 2 mos

I focused on the technical connection of digital learning materials and marketing platforms, building automated backend processes that link WordPress frontends with Brevo CRMs and external tracking databases. My role involved the configuration of multi-stage automation rules, ensuring that when a student purchases a course or registers on a website, their profile data is instantly updated, tagged, and dropped into the correct nurturing sequence with zero delay. I utilized Zapier, Webhooks, and data mapping parameters to clean and format incoming lead records automatically, completely eliminating manual administrative data entry. I managed the deployment of centralized reporting dashboards that give business owners full visibility into their lead costs, subscriber conversion metrics, and learning platform engagement rates. My work required a comprehensive understanding of international data privacy laws, ensuring that all lead generation forms, cookie popups, and email subscription mechanisms complied strictly with GDPR and CAN-SPAM regulations. My priority was building invisible background systems that process customer information accurately, allowing client teams to focus on high-level business scaling.

AI Product Photographer & E-commerce Asset Creator | Visual Commerce Lab

Freelance Web Designer • Freiberufler

Aug 2023 - Jul 2024 • 11 mos

In this specialized role, I serve as a high-level consultant helping e-commerce brands generate ultra-realistic lifestyle images and optimized product listings using advanced generative AI tools. I specialize in transforming simple, flat product shots into stunning, high-converting commercial assets tailored for Amazon, Shopify, and Etsy marketplaces. My daily workflow involves managing precise prompt matrices to create contextual backgrounds, natural lighting effects, and realistic human interactions that showcase products in premium environments. I handle the technical post-processing phase, executing pixel-perfect object isolation, background removals, and resolution upscaling to meet strict marketplace image guidelines. Beyond the visuals, I structure the technical side of the listing, conducting detailed keyword research to write search-optimized product titles, benefit-driven bullet points, and high-converting backend descriptions. I perform competitive analysis to identify visual gaps in the market, designing specific graphic assets like infographics and lifestyle callouts that address customer questions immediately. My work allows retail brands to scale their product photo production fast without the high costs of traditional studio photography.