Annika Malone

Social Media Content Creator

Pearl Honey Spreads • Freiberufler

Jan 2024 - Present • 2 yrs 5 mos

Pearl Honey Spreads is a natural food brand offering premium honey-based spreads made for people who care about what goes into their food. When I started working with them the brand had a good product but their social pages were not reflecting that quality visually. My job was to change that and build a content presence that made people stop scrolling and actually want to buy. I took on full content creation for their social pages, producing visuals, graphics, and copy that captured the warmth, naturalness, and richness the brand stood for. Every piece of content was designed to feel appetizing, genuine, and true to the brand. I focused on showcasing the product in lifestyle settings, leaning into the story behind the ingredients, and creating educational content that helped the audience understand what made Pearl Honey Spreads different from anything else on the shelf. Over the course of the year the results spoke for themselves. Engagement on content grew by 4.6x, the brand's best performing posts reached over 28,000 accounts organically, and save rates on recipe and lifestyle content consistently outperformed industry averages by 21%. The feed went from something forgettable to one of the most visually recognizable accounts in the natural food space.

Social Media Manager

RoseSkinCo • Freiberufler

Jan 2025 - Apr 2025 • 3 mos

RoseSkinCo is a beauty and skincare brand built around making professional-grade skin treatments accessible for everyday use at home. With a growing product line and an audience that was already interested in the brand, they needed someone to take their social media seriously and turn that interest into real community growth and consistent sales. I took over full management of their social accounts, owning everything from strategy and scheduling to community engagement and performance tracking. I built out a content approach that balanced product education, social proof, and lifestyle storytelling, keeping the brand feeling approachable and trustworthy without ever coming across as salesy. Every post was planned with their audience in mind, people who wanted real results and responded to content that felt honest and relatable. Over the time I worked with them their social presence grew in a way that was felt across the business. Follower count grew by 64% across platforms, monthly reach scaled from 40,000 to over 110,000, and engagement rates held consistently above 5% throughout. User generated content campaigns I organised brought in hundreds of authentic posts from real customers, which became some of the highest converting content on their pages. The accounts became a reliable channel for both brand awareness and direct product sales.

Social Media Manager & Paid Ads Specialist

Elegant Eyes

Feb 2024 - Oct 2024 • 8 mos

Elegant Eyes is a luxury eyewear brand catering to style-conscious customers who see their glasses as more than just a functional accessory. When they came on board they had a beautiful product but their social media presence was not doing the brand justice. They needed someone who understood how to position luxury on social media and build an audience that actually wanted to buy. I took on full management of their social accounts, developed a content strategy built around sophistication, lifestyle appeal, and the craftsmanship behind each frame. I created visuals and copy that felt high-end and aspirational without being cold or distant, striking the balance that luxury brands need to connect with people on social. Alongside organic content I ran targeted Meta ad campaigns focused on reaching fashion-forward audiences and converting profile visitors into customers. The results came in steadily. Over eight months their following grew by 43%, engagement rate averaged 5.2% across all posts, and monthly reach grew from 9,000 to over 38,000. Their paid campaigns delivered a 4.1x return on ad spend and their top performing content consistently drove direct clicks to their online store. By the end of the project Elegant Eyes had a social presence that matched the quality of the product itself.