Andrea Kölle

Marketing Manager

May 2018 - Apr 2023 • 4 yrs 11 mos

Developed a project to assess market size, which enabled the identification of new business opportunities and resulted in a 3% market share increase within one year. Launched two new products in Brazil and in Puerto Rico, strengthening the brand's positioning as the market leader in Brazil. Implemented the Business Unit's first digital marketing strategy, launching email marketing campaigns and landing pages, contributing to the acquisition of qualified leads and increasing brand awareness. Led the implementation of a website in Brazil aimed at patients with aortic stenosis, raising awareness of the disease and treatment options : https://global.newheartvalve.com/br Created a digital platform for the commercial team, enabling efficient management of their field operations and enhancing customer experience. Worked closely with the sales team and medical department to educate physicians on aortic stenosis and innovative portfolio solutions through medical training programs, impacting over 1,000 physicians annually and increasing product adoption across Latin American markets. Managed annual marketing budgets exceeding $700,000 USD, focusing on efficient resource allocation. Key Achievement: Invited to take responsibility for the Transcatheter Business Unit in Latin America for over four months.

Product Manager

Jan 2017 - May 2018 • 1 yr 4 mos

Launched an Innovative Product in Mexico: Organized and managed a launch event, training medical teams, sales team, and clinical specialists to ensure the continuity of local training programs. Strategic Market Entry in Argentina: Worked closely with the local distributor to maximize brand impact in the market. High-Impact Event Organization: Planned and executed an event in strategic collaboration with Johnson & Johnson to train physicians on mitral valve repair treatment and aortic stenosis management. Development of Differentiated Sales Materials: Created a study guide for the sales team, highlighting key differentiators of our products compared to competitors, strengthening commercial arguments in the field. Managed Annual Marketing Budgets of $300,000 USD, prioritizing efficient resource allocation.

Business Development

Apr 2016 - Jan 2017 • 9 mos

Strategic Conversion from Indirect to Direct Market in Key Regions: Led the transition from an indirect to a direct market by introducing an innovative product. Implemented training and certification programs for cardiac surgeons, provided specialized technical support, organized aortic stenosis awareness events for cardiologists, and negotiated with health insurers to expand product adoption in the market. Training on Innovative Products for International Medical Teams: Designed and delivered specialized training sessions for leading medical teams in Costa Rica and Puerto Rico, emphasizing clinical applicability and effective product use, driving its adoption in these markets. Efficient Management and Control of Sell-In and Sell-Out: Ensured the monitoring and control of sell-in and sell-out data with strategic distributors, optimizing inventory flow.