Anddy Marria

Shopify Jewelry Store Design & Conversion Optimization

Shopify • Freiberufler

Jun 2026 - Jun 2026 • 0 mos

Developed and designed a high-converting Shopify jewelry store focused on luxury, fashion, and handmade jewelry brands using advanced Shopify store design, Shopify development, Shopify theme customization, and Shopify CRO strategies. The project included full store setup, product page optimization, collection structure, homepage design, landing page creation, UX/UI design, branding, and visual storytelling to match premium jewelry aesthetics. Implemented Shopify SEO, mobile responsiveness, speed optimization, and conversion rate optimization techniques to improve visibility and performance. Integrated essential Shopify apps, payment gateways, shipping configuration, trust badges, and inventory management systems. Enhanced checkout optimization, sales funnel structure, customer journey mapping, and behavioral flow improvements to reduce drop-offs and increase conversions. Applied analytics tracking, heatmap analysis, and A/B testing to improve decision-making and performance. The final result was a fully optimized, elegant Shopify jewelry store designed to increase customer engagement, build trust, and maximize revenue growth.

Shopify CRO Audit & Conversion Rate Optimization

ConversionWise • Freiberufler

May 2026 - May 2026 • 0 mos

Performed an in-depth Shopify CRO audit aimed at improving conversion rate optimization, sales funnel efficiency, and overall store performance. Conducted detailed analysis of user behavior, customer journey mapping, and website structure to identify friction points affecting conversions. Optimized landing pages, product pages, and checkout flow using UX/UI improvements, strategic layout changes, and persuasive design principles. Implemented A/B testing strategies to evaluate different versions of product pages, CTAs, pricing displays, and checkout processes. Utilized heatmap analysis and Shopify analytics to track user interactions and identify drop-off points. Improved mobile responsiveness, website speed, navigation structure, and trust signals such as reviews, badges, and guarantees. Enhanced cart abandonment recovery strategies and funnel optimization to increase completed purchases. Focused on SEO alignment, content clarity, and product positioning to improve engagement and reduce bounce rates. The final outcome was a fully optimized Shopify store designed to increase conversions, improve user experience, and maximize overall revenue growth.

Klaviyo Email Marketing & Shopify Automation Setup

Klaviyo • Freiberufler

Apr 2026 - May 2026 • 1 mo

Implemented a complete Klaviyo email marketing system integrated with Shopify stores, focusing on automation, customer retention, and revenue growth. Built advanced email flows including welcome series, abandoned cart recovery, browse abandonment, post-purchase follow-ups, win-back campaigns, and product recommendation emails. Structured audience segmentation and customer targeting strategies to deliver personalized email campaigns that improve engagement and conversion rates. Designed responsive and branded email templates aligned with Shopify store identity. Integrated SMS marketing and multi-channel automation to strengthen customer communication. Configured Shopify-Klaviyo integration for accurate data tracking, customer behavior monitoring, and performance analytics. Conducted A/B testing on subject lines, email content, and timing to optimize open rates and click-through rates. Focused on lifecycle marketing strategies, customer re-engagement, list growth, and retention optimization. The system was built to increase repeat purchases, improve customer lifetime value, and maximize long-term eCommerce revenue performance through automated and scalable marketing workflows.