KHAYRUL BASHAR

Google Ads Enhanced Conversion Tracking

FMJ MARKETING LLC

Jul 2025 - Present • 1 yr 3 mos

As a Google Ads Conversion Tracking Specialist at FMJ Marketing LLC, I plan and implement accurate end-to-end tracking systems that directly impact campaign performance and ROI. My core responsibilities include: • Setting up Google Ads Conversion Tracking (Form submissions, Calls, Purchases) • Advanced GA4 + Google Tag Manager implementation • Enhanced Conversions setup for improved data accuracy • Offline Conversion Tracking (CRM + GCLID integration) • Consent Mode v2 implementation • Server-side tracking configurations • Debugging and fixing tracking discrepancies I ensure every conversion is properly attributed so ad spend is optimized and clients can scale profitably. With 3+ years of experience and 300+ successful tracking projects completed, I focus on clean data, reliable attribution, and measurable business growth.

Facebook Pixel Conversion API Tracking setup

FLANK B LLC

Dec 2024 - Jul 2025 • 7 mos

At FLANK B LLC, I led the implementation of Facebook Pixel and the Conversion API (CAPI) to ensure accurate event tracking and improve campaign performance. My responsibilities included: • Facebook Pixel setup via Google Tag Manager • Conversion API (Server-Side) integration • Event deduplication (Browser + Server events) • Advanced Event Matching setup • Purchase value & parameter tracking • Domain verification & Aggregated Event Measurement configuration • Debugging using Meta Events Manager & Test Events tool The goal was to improve data accuracy after iOS 14 updates and ensure reliable conversion tracking for better ROAS optimization. By implementing proper CAPI tracking, we reduced data loss, improved attribution quality, and enabled scalable ad performance. With 3+ years of tracking experience and 300+ successful implementations, I focus on clean data architecture and revenue-driven tracking systems.

TikTok, Snapchat, LinkedIn, Twitter, Microsoft Bing Conversion API Tracking

Aus Glide Pty Ltd

Apr 2024 - Dec 2024 • 8 mos

Led multi-platform Conversion API tracking implementations across TikTok, Snapchat, LinkedIn, Twitter (X), and Microsoft Bing Ads to ensure accurate attribution and scalable ad performance. My responsibilities included: • TikTok Events API setup (Browser + Server) • Snapchat Conversion API integration • LinkedIn Insight Tag & Conversions API setup • Twitter (X) Conversion API tracking • Microsoft Bing UET & Offline Conversion Tracking • Server-side tracking via GTM • Event deduplication and parameter mapping • Purchase value & dynamic event tracking • CRM-based offline conversion integrations • Debugging and QA using each platform’s event manager The objective was to eliminate data loss, improve attribution accuracy, and enable algorithm-based campaign optimization across all major paid media platforms. Through structured tracking architecture and clean data pipelines, we improved event reliability, reduced reporting discrepancies, and supported higher ROAS campaigns. With 3+ years of hands-on tracking expertise and 300+ successful implementations, I specialize in building cross-platform, revenue-driven measurement systems.