Nelson

Shopify Brand & Visual Designer

Mar 2026 - Present • 4 mos

Led the visual redesign of a Shopify store by improving brand consistency across layouts, typography, colors, icons, and imagery. Enhanced product and landing pages to create a premium user experience while increasing visual appeal and conversion potential. Performed image color correction, designed cohesive UI components in Figma, and created a brand style guide to ensure consistency across future marketing assets. Collaborated closely with stakeholders to deliver a polished, conversion-focused storefront.

Conversion Rate Optimization (CRO) Specialist

Jan 2026 - Present • 6 mos

Analyzed landing page performance using GA4, Microsoft Clarity, and heatmaps to identify user drop-offs and friction points. Planned and executed A/B tests for headlines, CTAs, layouts, forms, and page structure. Collaborated with designers and developers to launch experiments quickly while documenting results and building a testing roadmap. Increased lead conversion rates through data-driven optimization, improving user engagement and maximizing ROI from existing paid traffic.

Shopify Pet Store Designer & Developer

Sep 2025 - Present • 10 mos

Designed and developed a high-converting Shopify pet store for Barkers Bed, specializing in premium dog beds and pet accessories. Created a modern, user-friendly, and mobile-responsive website optimized for fast loading speed and seamless navigation. Implemented SEO-optimized product pages, engaging visuals, and conversion-focused layouts to improve customer experience and increase sales. Integrated secure payment gateways, Shopify apps, and performance-enhancing features to drive organic traffic, boost engagement, and support revenue growth.