Amelia Lily

Digital Marketing SpecialistDigital Marketing Specialist

Self-Employed / Freelance

Feb 2024 - Mar 2026 • 2 yrs 1 mo

As a Digital Marketing Specialist, I have successfully worked with eCommerce brands and small business owners to improve their online presence, drive targeted traffic, and increase sales. My role involves planning, executing, and optimizing high-converting marketing strategies tailored to each client’s business goals. I specialize in running and managing paid advertising campaigns across platforms such as Facebook, Instagram, and TikTok. I conduct in-depth audience research, competitor analysis, and market positioning to ensure campaigns reach the right audience and deliver measurable results. I continuously monitor ad performance, optimize creatives, and scale winning campaigns to maximize return on investment (ROI). In addition to advertising, I focus on store and funnel optimization. I audit Shopify stores to identify errors affecting performance, including poor product pages, slow loading speed, weak call-to-actions, and broken automations. I implement solutions that improve user experience, increase conversion rates, and reduce cart abandonment. I also develop content strategies and assist clients with branding, social media growth, and engagement. This includes creating compelling captions, using effective hashtags, and maintaining consistency across platforms to build brand authority. My approach is data-driven and results-oriented. I use analytics tools to track performance, identify opportunities for growth, and make informed decisions that lead to consistent improvement. I am committed to helping businesses scale sustainably while maintaining a strong and professional online presence.

Social Media & Ads Marketing Manager

Freelance • Freiberufler

Feb 2022 - Feb 2023 • 1 yr

In this role, I managed social media marketing and paid advertising campaigns for various brands, primarily focusing on eCommerce businesses and startups. My responsibilities included developing and executing effective marketing strategies to increase brand awareness, drive engagement, and generate consistent sales. I created and managed content calendars tailored to each brand’s target audience, ensuring consistent posting and alignment with business goals. I developed engaging content ideas, wrote compelling captions, and implemented strategic hashtag usage to improve organic reach and audience interaction across platforms such as Instagram, TikTok, and Facebook. On the advertising side, I planned, launched, and optimized paid campaigns using Facebook Ads Manager and TikTok Ads. I performed audience targeting, A/B testing, and creative optimization to identify high-performing ads. I monitored key performance metrics such as CTR, CPC, and conversion rates, making data-driven adjustments to improve campaign efficiency and profitability. Additionally, I worked closely with clients to understand their products, branding, and unique selling points, allowing me to position their offers effectively in a competitive market. I also provided recommendations on landing pages and product presentation to ensure alignment between ads and the overall customer journey. I consistently focused on improving performance by analyzing campaign data, identifying trends, and scaling successful strategies. My goal in every project was to help clients achieve sustainable growth, increase their online visibility, and build a strong connection with their target audience.