
Shah
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Amazon FBA Private Label Specialist & Launch Manager
MarketLyfe • Freiberufler
Sep 2025 - Present • 8 mos
I managed full product launch cycles for multiple private label brands in the Health & Wellness and Home categories, covering product research using Helium 10 (Cerebro and Magnet) and building conversion-focused listings. Executed structured PPC launch campaigns with a strong emphasis on exact and phrase match strategies to gain early visibility and organic ranking. Optimized titles, bullet points, and backend keywords for maximum indexing efficiency, achieving strong keyword coverage within the first 72 hours. Successfully scaled multiple brands from $0 to $25K+ monthly revenue within 3 months while maintaining TACoS under 14%.