Aman Roy

digital marketing manager

LALITA PROJECTS PRIVATE LIMITED

Dec 2025 - Present • 9 mos

Versatile and results-driven Digital Marketing Manager overseeing complete online operations, creative direction, cross-functional team leadership, and technical marketing infrastructure. Key Responsibilities & Leadership: Cross-Functional Team Management: Lead and coordinate the in-house graphics design and video/photoshoot production teams, ensuring brand consistency, compelling creative hooks, and high-quality visual assets for all campaigns. End-to-End Project Management: Plan, execute, and monitor digital marketing initiatives and product launches from concept to delivery, aligning creative workflows with overall business objectives and strict timelines. Lead Generation & Campaign Execution: Develop and manage high-converting digital acquisition funnels across paid and organic channels to consistently drive high-quality B2B/B2C leads and customer inquiries. Website Management & Technical SEO: Oversee website architecture, landing page optimization, technical performance, and SEO to enhance user experience, decrease bounce rates, and improve conversion pathways. Technical Marketing & Tracking: Handle core digital configurations including pixel setup, conversion tracking, analytics integration, tag management, and CRM workflows to ensure accurate data attribution. Performance Analytics & Strategy: Monitor key performance indicators (KPIs), analyze user acquisition data, and implement data-driven adjustments to optimize overall marketing ROI and operational efficiency.

digital marketing excutive

Decors Mantra

Sep 2024 - Dec 2025 • 1 yr 3 mos

Results-oriented Performance Marketer specializing in D2C e-commerce scaling, high-budget media buying, and profitable online sales generation for home decor and lifestyle products. Key Responsibilities & Achievements: High-Budget Paid Advertising (Meta & Google Ads): Managed and scaled full-funnel advertising campaigns on Meta (Facebook & Instagram) and Google Ads, handling a daily ad budget of ₹40,000 – ₹50,000 with strict control over acquisition costs. Consistent Revenue Generation: Drove steady daily e-commerce sales generating ₹1,30,000 to ₹1,50,000 in direct revenue, consistently maintaining strong positive ROAS and profitability. E-commerce Growth & Sales Conversion: Spearheaded digital product marketing for manufactured home decor items, driving targeted high-intent traffic directly to the brand's online website and optimizing the checkout funnel. Creative & Audience Optimization: Conducted continuous A/B testing on ad creatives, lifestyle hooks, custom audiences, and lookalike segments to lower Cost Per Acquisition (CPA) and maximize Click-Through Rates (CTR). Retargeting & Retention: Built structured dynamic retargeting flows for abandoned carts, product page visitors, and past purchasers to maximize Customer Lifetime Value (LTV). Data Analytics & Attribution: Monitored real-time campaign performance using Google Analytics, Meta Pixel, and conversion tracking to reallocate budget toward high-performing ad sets and maximize bottom-line profit.

digital marketing excutive

Graphix Media

Aug 2022 - May 2024 • 1 yr 9 mos

Performance-focused Digital Marketing Executive with proven expertise in end-to-end campaign management, paid advertising, and social media growth across diverse industry verticals. Key Responsibilities & Achievements: Paid Media Campaigns (Google & Meta Ads): Planned, set up, and executed high-ROI Google Search/Display and Meta (Facebook & Instagram) ad campaigns. Consistently monitored key performance metrics (CTR, CPC, ROAS) and implemented A/B testing to optimize ad creatives, targeting, and bidding strategies. Social Media Management: Managed multiple client social media accounts end-to-end, focusing on audience engagement, content scheduling, brand voice consistency, and organic reach expansion. Local SEO & Visibility: Executed local SEO strategies, optimized Google Business Profiles, and boosted local search rankings to drive foot traffic and localized inquiries for retail shops and service providers. Multi-Industry Client Portfolio: Successfully handled digital marketing and lead generation campaigns tailored to specific business needs across varied sectors: E-commerce: Drove targeted traffic, retargeting funnels, and catalog sales to maximize direct conversions. Real Estate: Generated high-ticket qualified buyer leads through focused geo-targeting and custom lead form campaigns. Hospitality & Hotels: Boosted direct room bookings, seasonal event visibility, and guest engagement through targeted visual ads. Local Shops & Retail: Ran targeted hyper-local promotions to increase store visits and neighborhood brand awareness. Analytics & Reporting: Tracked campaign analytics, measured performance against client KPIs, and provided actionable data insights to drive ongoing campaign optimization.