
Alfred Oliver
Klaviyo ROI Specialist
Kompetenzen

Meine Dienstleistungen


Arbeitserfahrung
Senior E-commerce Strategist
Shopify • Vollzeit
Feb 2023 - Present • 3 yrs 7 mos
History & Achievements: At Shopify, I spearheaded the retention strategies for Plus-level merchants, focusing on the seamless integration between Shopify’s core data and Klaviyo’s automation engine. My primary achievement was developing a proprietary "Flow-Health" audit system that identified sync delays and technical glitches before they impacted revenue. I successfully migrated over 150+ high-volume brands from legacy systems to Klaviyo, ensuring zero downtime and 100% data integrity. By implementing advanced "Predictive Analytics" flows, I helped merchants increase their repeat purchase rate by an average of 22% within the first six months. I also led internal workshops on the 2024-2026 Google/Yahoo sender requirements, ensuring all managed accounts maintained 99% deliverability.
Growth Consultant
Upwork • Selbstständig
Aug 2022 - Present • 4 yrs 1 mo
History & Achievements: As a high-rated consultant, I helped over 50+ small to medium-sized Shopify stores launch their first Klaviyo setups. I specialized in the "Basics-to-Pro" transition, taking stores with zero automation and building out the core "Money-Making" flows: Abandoned Cart, Welcome Series, and Browse Abandonment. I achieved an average of 25% "Email-Attributed Revenue" for my clients within the first 90 days. My focus was on education, providing clients with custom-made video tutorials on how to manage their accounts and monitor their deliverability. This period honed my ability to explain complex technical concepts in simple, profit-driven terms for business owners.
Email Marketing Specialist
Gymshark • Teilzeit
Jul 2021 - Aug 2022 • 1 yr 1 mo
History & Achievements: During my tenure at Gymshark, I was responsible for the lifecycle marketing of the UK and EU regions. I specialized in building complex multi-path flows that utilized "Branching Logic" based on real-time customer behavior and workout preferences. My biggest achievement was the optimization of the "Black Friday Cyber Monday" (BFCM) email sequences, which generated a record-breaking £1.2M in attributed revenue. I solved critical deliverability issues by migrating the brand to a dedicated sending domain and implementing a strict "Sunrise/Sunset" policy for unengaged subscribers, which drastically reduced spam complaints and improved the sender reputation across all major ISPs.