Ali A

Brand Manager

Danone • Vollzeit

Feb 2022 - Feb 2023 • 1 yr

Managing the portfolio core brands; fresh milk, laban, yogurt & Juice. • Strategic Portfolio Stewardship & AOP: participated in building the Annual Operating Plan (AOP), defining the long-term roadmap and aligning volume targets with 360-degree marketing execution to defend and grow market share. • Trend-Led Innovation & Product Development: Used consumer insights and market trends to identify growth opportunities and launch value-added products targeting emerging wellness segments. • Brand Architecture & Framework Optimization: Ensuring consistent brand house identity and value propositions across all touchpoints, while leading periodic strategic reviews to maintain market relevance. • Data-Driven Competitive Strategy: Conducted rigorous price elasticity studies & competitor benchmarking to optimize pricing structures; utilized quality-focused research to ensure product integrity & consumer satisfaction. • Category Diversification & Occasion Mapping: Scaled the brand portfolio by identifying whitespace opportunities for new formats and sizes, strategically catering to evolving household consumption habits and new usage occasions. • Strategic Alliances & Co-Promotions: Negotiated and executed high-impact co-promotional partnerships with leading global brands to drive cross-category conversion and increase basket size at retail. • Influencer Collaboration & Content Strategy: Formulated brand-integration strategies with professional culinary experts and influencers, producing high-engagement content to showcase product versatility and expand usage occasions. • Omni-Channel Visibility & Activation: Spearheaded large-scale trade marketing initiatives and high-frequency sampling programs across modern trade channels, ensuring best-in-class shelf visibility and direct consumer conversion.

Brand Manager

Johnson & Johnson • Vollzeit

Jan 2021 - Mar 2022 • 1 yr 2 mos

Managing Balversa (Erdafitinib), precision medicine indicated for treating locally advanced blader cancer. (2nd line of treatment for susceptible FGFR3 or FGFR2 genetic alteration patients). • Clinical Forecasting & AOP Modeling: Built the Annual Operating Plan (AOP) using epidemiological and clinical data to forecast patient flow, brand adoption, and commercial performance. • Market Entry & Launch Orchestration: Led the KSA market debut for a specialized FDA-approved therapy, transforming global clinical data into a localized commercial strategy and high-impact medical education platforms. • Omnichannel Brand Activation: Conceptualized and executed 360-degree internal and external launch campaigns, developing comprehensive scientific assets and educational materials to drive clinical brand literacy. • Diagnostic Infrastructure & Access: Spearheaded the establishment of international genetic testing protocols and diagnostic pathways to ensure patient eligibility and seamless access to precision treatment. • Scientific Advocacy & KOL Engagement: Programmed elite-level medical symposiums and launch events, leveraging Key Opinion Leaders (KOLs) to build clinical credibility and brand advocacy within the specialist community. • Field Force Enablement: Partnered with medical sales teams to deploy evidence-based marketing tools and communication frameworks, ensuring consistent scientific engagement with healthcare stakeholders.

Territory Sales Supervisor

Philip Morris International • Vollzeit

Mar 2017 - Aug 2018 • 1 yr 5 mos

Supervising business operations & managing the distributor across two strategic territories. • Distributor & Channel Optimization: Partnered with regional distributors and wholesale partners to drive performance targets, strengthen distribution, and maintain product availability across retail and wholesale channels. • Trade Marketing & Retail Execution: Executed trade programs, POSM deployment, and branded retail installations to maximize shelf visibility, in-store presence, and volume growth across contracted outlets. • Market Intelligence & Retail Auditing: Conducted market visits and mystery shopper audits to monitor retail execution, evaluate brand knowledge, and maintain compliance standards across key accounts. • Field Force & Consumer Engagement: Managed a high-performing promoter team across key outlets, using consumer engagement and competitive switching initiatives to strengthen loyalty and grow market share.