I will create your marketing persona or buyer persona

How will we do it?

Marketing (buyer) personas are the foundation of any digital/Social media strategy

Through a zoom call, we will take all time needed (max 90 min / Persona) to develop together a full Marketing (buyer) Persona Profile.

We will use special tools that I have created to cover all the possible aspects of a persona's profile.

At the end of this session you will have:

• Basic Persona Info & Avatar Photo
• Role, Main Need, Trends(Negative & Positive), Emotions that affect decisions like (Fears, Hopes), Headaches & Opportunities
• Online Interests & Activities, Reasons why
• Offline Interests & Activities
• Weekday Digital Footprint
• Weekend Digital Footprint
• Tech Profile (Devices, Browsers, Social Media accounts, Ads consumption, Communication Tools, Languages)

The full profile will help you build a robust Digital Strategy using tactics that will send the right message to the right person at the right time, in order to generate leads and increase sales from your Digital

I am a Digital Transformation & Communication Strategist with 18+ years of experience in Online Personas and Online Behaviours.