Alan P.

Freelance Creative Director (Editorial, Rebrands, Campaign Systems)

Freelancer.com • Selbstständig

Mar 2012 - Present • 14 yrs 2 mos

- Led rebrands and rollouts across hospitality, tourism, education, and lifestyle brands, keeping visuals and messaging consistent. - Built brand systems and standards so teams, partners, and vendors delivered on-brand work across decks, brochures, ads, and web. - Directed campaign visuals for launches, including mood boards, direction notes, approvals, and quality checks before production. - Established clear briefs, feedback loops, and approval processes that reduced rework and improved output consistency. - Delivered editorial layout feedback, typography direction, and long-form design supervision for magazines, reports, and PDF documents. - Coordinated creative teams and contractors, prioritising budgets, timelines, and final quality.