Alanna G

Digital Production Developer

ContentWriters • Freiberufler

Sep 2025 - Present • 8 mos

Develop responsive, HTML email campaigns from Figma designs, wireframes, and creative assets Build and maintain WordPress websites and landing pages, ensuring performance, accessibility, & SEO best practices Create SEO friendly landing pages, blogs, and web pages for service-based businesses Collaborate with clients to translate business requirements into scalable digital solutions across email and web platforms

Web Producer

Travel & Leisure

Aug 2022 - May 2025 • 2 yrs 9 mos

Responsible for the setup and execution of website changes, using Adobe Experience Manager (AEM), HTML, CSS, and JavaScript, to support product launches and promotions. Built and maintained modular page components and content structures across multiple CMS platforms (including AEM), ensuring accessibility, performance, and consistency across devices and browsers. Responsible for daily/weekly/monthly website changes, including managing data related to product information, promotions, and pricing in multiple content management environments. Assisted with testing and personalizing content and functionality. Created training documentation and mentored on ux best practices.

Email Marketing Specialist

Aetna

Dec 2021 - Aug 2022 • 8 mos

Developed and maintained reusable, modular, and responsive email templates and dynamic content using HTML, CSS, and AMPscript within Salesforce Marketing Cloud to support personalized, scalable email programs. Designed, built, tested, and deployed marketing emails and supporting landing pages that render consistently across devices and major email clients, proactively monitoring and troubleshooting rendering and deliverability issues. Partnered with marketing and business stakeholders to report on campaign performance and engagement metrics, using insights to inform ongoing optimization.