Aicha T

Social Media Marketing Manager

Aug 2023 - Present • 3 yrs 2 mos

As a Freelance Social Media Marketing Manager, I help brands strengthen their online presence through strategic content creation, social media management, and brand-focused marketing. I develop content strategies, create editorial calendars, manage social media accounts, and produce engaging visual and written content tailored to each brand’s goals and audience. My work includes creating social media posts, carousels, reels, captions, content plans, and brand messaging while ensuring consistency across all digital platforms. I collaborate closely with clients to identify growth opportunities, improve audience engagement, strengthen brand positioning, and support long-term business objectives through effective social media strategies. Through a combination of creativity, strategy, and data-driven decision-making, I help businesses build stronger brands and meaningful connections with their audiences.

Digital Brand & Marketing Manager

May 2021 - May 2023 • 2 yrs

I worked as a Digital Brand & Marketing Manager, leading digital marketing, branding, content creation, and social media strategy for multiple brands, including Alliance Synergie Santé and CityMall.ma. My role focused on developing brand positioning, communication strategies, and digital growth plans aligned with business objectives. I created content strategies, managed editorial calendars, developed social media campaigns, and produced both visual and written content across multiple digital channels. I was responsible for planning and executing advertising campaigns, analyzing performance metrics, managing digital budgets, and optimizing marketing activities based on data-driven insights. I also coordinated website-related projects, contributed to SEO initiatives, improved customer journeys, and collaborated with internal teams and external partners to ensure successful campaign execution and brand consistency. Through strategic content, social media management, branding initiatives, and performance-driven marketing, I helped strengthen brand visibility, audience engagement, and overall digital presence.

Digital Marketing Specialist

Nov 2020 - Apr 2021 • 5 mos

I worked as a Digital Marketing Specialist at Rysa Soft, a software and technology company based in Morocco, where I contributed to the planning and execution of digital marketing initiatives. I conducted technical audits and analyzed digital projects to identify opportunities for improvement and online growth. I also developed strategic recommendations to improve website visibility and search engine performance. My responsibilities included managing social media activities, creating written and visual content, monitoring audience engagement, and supporting the implementation of digital marketing campaigns. I collaborated closely with the team to prepare performance reports, evaluate results, and contribute to the continuous improvement of digital marketing strategies. This experience strengthened my expertise in digital marketing, content creation, social media management, and strategic online communication.