Mst Begum

Conversion Tracking Expert | Online & Offline | CRM & Automation

AdConversion • Freiberufler

Oct 2024 - Present • 1 yr 7 mos

As a Conversion Tracking Expert, I specialize in building complete data-driven tracking and automation ecosystems for marketing campaigns across multiple ad platforms. My focus is on ensuring that every click, lead, and sale is tracked accurately both online and offline to provide transparent attribution and actionable insights for growth. 🔧 Core Responsibilities: ✅ Implement and manage conversion tracking systems for Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Bing Ads. ✅ Configure and maintain Google Tag Manager (GTM), Google Analytics 4 (GA4), and Server-Side Tagging (sGTM) via Stape, GCP, or AWS. ✅ Set up and optimize Meta Conversions API (CAPI), Google Enhanced Conversions, and Offline Conversion Imports. ✅ Integrate CRM platforms such as HubSpot, Salesforce, Pipedrive, and Zoho for unified lead and sales tracking. ✅ Build automation workflows using Zapier, Make (Integromat), and n8n to sync marketing, CRM, and backend data. ✅ Track ad identifiers like GCLID, FBCLID, li_fat_id, and MSCLKID for offline conversion attribution. ✅ Create Looker Studio (Google Data Studio) dashboards for performance tracking and visualization. ✅ Ensure GDPR/CCPA compliance and maintain clean, privacy-safe data collection practices. 🎯 Key Outcomes: ✅ Delivered accurate cross-channel attribution for marketing campaigns. ✅ Improved ROI tracking by connecting ad platforms with CRM and backend systems. ✅ Automated data flows between marketing, analytics, and sales tools saving time and reducing manual errors. ✅ Enabled smarter decision-making with reliable, real-time performance insights. ⚙️ Tools & Platforms: GTM | GA4 | Stape | GCP | AWS | Google Ads | Meta Ads | LinkedIn Ads | Microsoft Ads | HubSpot | Salesforce | Pipedrive | Zoho | Zapier | Make | n8n | Looker Studio | Hotjar | Clarity