Thomas Moen

Google Ads & GA4 Ecommerce Specialist

Freelancing Career • Freiberufler

Apr 2020 - Present • 6 yrs 4 mos

I work as an independent Google Ads and GA4 specialist, helping ecommerce and Shopify business owners get more value from their advertising budget. Over the years, I have managed and optimized Google Ads accounts across different industries, with a strong focus on Shopify stores that rely on paid traffic to grow their sales. My work mainly involves three things: setting up accurate GA4 ecommerce tracking so businesses can see exactly what is happening with their data, auditing Google Ads accounts to find wasted spend and fix what is not working, and building or improving Shopify Google Ads campaigns to bring in the right customers at a lower cost. I have helped store owners go from confusing, inaccurate data to clear, reliable tracking they can actually trust and use to make decisions. I have also helped clients reduce wasted ad spend by identifying weak keywords, poor targeting, and tracking errors that were quietly costing them money. On the campaign side, I have setup and managed PPC campaigns that focus on real results, not just clicks, helping stores get more orders from the same or lower budget. What clients value most about working with me is clear communication, honest reporting, and reliable delivery. I explain things in simple terms, avoid unnecessary jargon, and make sure every client understands exactly what is happening with their account and why. I treat every ad budget as if it were my own, which is why many of my clients continue working with me long term. This freelancing career has allowed me to specialize deeply in Google Ads, GA4, and Shopify advertising, rather than spreading myself across unrelated services. My goal with every project is simple: help the business grow with data they can trust and ads that actually perform.