
Adeyanju John
Google Ads PPC Campaign Specialist
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Arbeitserfahrung
Google Ads & Shopify Marketing Specialist
Shopify • Freiberufler
Dec 2023 - Present • 2 yrs 7 mos
As a freelance Google Ads and Shopify marketing specialist, I help ecommerce businesses increase traffic, generate qualified leads, and drive more online sales through data-driven advertising strategies. My experience includes: Creating and managing Google Search, Shopping, Performance Max, and Display campaigns. Setting up Google Merchant Center and resolving account suspensions and policy issues. Configuring Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking. Optimizing Shopify stores for higher conversion rates and better advertising performance. Conducting keyword research, audience targeting, bid optimization, and A/B testing. Monitoring campaign performance and improving ROI through continuous optimization. Recent Project: Successfully managed a Google Ads campaign for Tobail Tools, helping generate over A$1,000 in Shopify sales, increase website traffic by 383%, and improve order volume through targeted campaign optimization.