Abril G

CRM & Lifecycle Marketing Specialist

Sep 2025 - Present • 1 yr

• Manage high-volume email campaigns across a six-brand portfolio, including a single brand generating 38M+ sends, 37.6M deliveries, 8.5M opens and $146K+ in directly attributed response. • Design and execute segmented lifecycle campaigns based on customer behaviour, trading activity, deposits, engagement and lifecycle stage. • Build and optimise automated customer journeys in Optimove, using behavioural triggers, personalisation, dynamic content and targeted audience rules. • Create and deploy HTML email campaigns and develop onboarding, promotional, retention, churn and reactivation campaigns tailored to customer segments and commercial objectives. • Conduct A/B testing and campaign performance analysis, monitoring KPIs, deliverability and database health to optimise engagement, conversion and ongoing CRM strategy.

Digital Marketing & Research Insights

Feb 2025 - Sep 2025 • 7 mos

• Execute B2B content strategies across LinkedIn and Instagram, generating 120,000+ impressions (+1,800%), 400+ reactions (+110%), 20+ comments (+100%), and 20+ reposts (+186%) by optimizing storytelling, platform fit, and publishing cadence. • Conducted industry research and developed white papers, translating technical topics into accessible B2B content and actionable marketing insights. • Collaborated with sales and design teams on brand communications, content planning and marketing materials while applying SEO and audience insights to content strategy.

Content Strategy & Consumer Insights Intern

Jan 2025 - Apr 2025 • 3 mos

• Created 40+ social media assets and developed content calendars based on audience needs, platform trends and SEO principles, while supporting brand positioning and content strategy for young professionals entering the German labour market.