Abeey

Home Care Website Designer & Digital Marketing Specialist

Digital Agency • Freiberufler

May 2020 - Present • 6 yrs 1 mo

Served as a lead Home Care Website Designer and Digital Marketing Specialist, dedicated exclusively to the home care and elderly care industry. Designed and developed over 50+ professional home care websites for agencies across the United States, helping home care businesses establish a powerful and trustworthy online presence that attracts new clients consistently. Key Responsibilities & Achievements: ✅ Designed fully custom home care websites optimized for SEO, mobile responsiveness, and HIPAA compliance resulting in an average 65% increase in online inquiries for home care agencies ✅ Built high-converting healthcare websites and landing pages specifically tailored for elderly care providers, assisted living facilities, and senior care agencies ✅ Developed a home care lead generation system using Facebook Ads and Google PPC campaigns that generated consistent home care leads and elderly care leads for multiple agencies simultaneously ✅ Created complete home care logo and healthcare logo packages as part of full brand identity projects for newly launched home care startups ✅ Managed end-to-end digital marketing campaigns producing qualified healthcare leads and senior care leads delivered directly to agency CRMs ✅ Specialized in assisted living website design, memory care landing pages, and companion care agency branding Notable Results: → 50+ home care websites successfully launched → 1,000+ verified home care leads generated → 500+ elderly care leads delivered to clients → 98% client satisfaction rate across all projects

Elderly Care Lead Generation & Digital Marketing Manager

Coury Hospitality • Freiberufler

Aug 2019 - Present • 6 yrs 10 mos

Served as Elderly Care Lead Generation and Digital Marketing Manager at SeniorReach Marketing Solutions a performance based digital marketing agency focused entirely on generating home care leads, elderly care leads, and senior care leads for agencies across North America. This role was entirely focused on one mission: helping home care agencies, assisted living facilities, and elderly care providers fill their client rosters with qualified, verified, geo-targeted leads through data-driven digital marketing strategies. Key Responsibilities & Achievements: ✅ Designed and managed Facebook Ads and Google PPC campaigns exclusively for the home care and elderly care industry — generating over 5,000+ verified home care leads across a 2-year period ✅ Built and optimized high-converting landing pages for home care lead generation — each page designed with elderly care families in mind, using trust-building copy, testimonials, and clear calls to action ✅ Developed a proprietary elderly care leads qualification system that pre-screened leads for age, location, care needs, and budget — delivering only high-intent prospects to home care agency clients ✅ Generated consistent senior care leads and healthcare leads for assisted living facilities using targeted Facebook ad audiences focused on adults aged 45-65 (adult children of seniors) ✅ Created monthly performance dashboards tracking home care lead volume, cost-per-lead, conversion rates, and ROI — reported directly to agency owners and executive teams ✅ Managed a combined monthly ad spend of $150,000+ across all home care, elderly care, and senior care client accounts with consistent positive ROI delivery Notable Results: → 5,000+ home care leads generated in 24 months → 2,500+ elderly care leads delivered to clients → 800+ senior care leads for assisted living clients → Average cost-per-lead reduced by 42% through continuous

Senior Healthcare Website Developer & Brand Designer

HubSpot • Vollzeit

Aug 2019 - Present • 6 yrs 10 mos

Worked as a Senior Healthcare Website Developer and Brand Designer at CareWeb Digital Agency, a boutique digital agency specializing exclusively in the healthcare and home care industry. Responsible for designing and delivering professional healthcare websites, home care logos, and complete brand identity systems for a wide range of clients including home care agencies, elderly care providers, assisted living facilities, and senior care organizations. Key Responsibilities & Achievements: ✅ Led the design and development of 30+ healthcare websites including specialized home care websites and elderly care websites — all mobile-first, fast-loading, and ADA-accessible ✅ Designed professional home care logo packages, medical logos, and healthcare logo systems for healthcare startups and established agencies rebranding for new markets ✅ Built dedicated landing pages for home care lead generation campaigns — achieving an average conversion rate of 18% across all campaigns, significantly above the industry average of 4-6% ✅ Developed a specialized assisted living website template system that reduced delivery time by 40% while maintaining premium quality design standards ✅ Created senior care websites and healthcare websites for clients across 12 US states, each fully optimized for local SEO to dominate "home care near me" and "elderly care near me" search queries ✅ Managed a portfolio of home care brand identities including logos, color palettes, business cards, and full brand guideline documents for 20+ home care and senior care organizations Notable Achievements: → 30+ healthcare websites delivered on time & on budget → Best Healthcare Website Design Award — 2019 → Average client review: 4.9/5.0 stars → Zero missed deadlines across 2-year tenure