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Ishmeet
@notyourissue
Marketing Analytics and Paid Media Specialist
Indien
Englisch, Hindi, Punjabi, Marathi
Über mich
Performance marketer and data analyst with 3+ years helping global brands measure what matters and optimise what doesn't. I specialise in paid media planning (Meta, YouTube, Google), campaign analytics, reporting automation, and KPI dashboards.
I've delivered 4x ROAS on a 90-day Meta campaign, cut reporting time by 75%, and managed multi-market analytics across India, Eastern Europe, and Japan. Whether you need a one-time audit or an ongoing analytics partner, I bring both the technical chops and the storytelling to make data useful.
Kompetenzen
Ishmeet
offline •
Meine Dienstleistungen
Analyse & Tracking
I will work on paid marketing campaigns, analytics and performance reporting dashboards
Arbeitserfahrung
Publicis Poland
Vollzeit • 3 yrs 1 mo
Sr. Associate, Marketing Analytics & Paid Media
Mar 2025 - Present • 1 yr 2 mos
Spearheaded influencer campaign performance measurement for marquee global clients across multi-platform environments, delivering actionable post-campaign reports that informed future creative and spend decisions. Architected and executed end-to-end paid media plans for major alcohol brands and sports leagues across Meta and emerging channels (Spotify, Snapchat, etc), building full-funnel audience journeys from awareness to conversion. Designed and automated reporting pipelines from scratch, compressing the weekly turnaround from 8 days to under 2 days, a 75% efficiency gain that freed the team to focus on analysis over assembly. Validated new media channels by building performance benchmarks and opportunity analyses, enabling data-backed investment decisions on previously untested platforms. Synthesized cross-platform KPI data into executive-ready dashboards and presentations, consistently influencing campaign strategy for C-suite and brand-side stakeholders.
Associate, Marketing Analytics & Paid Media
Apr 2023 - Mar 2025 • 1 yr 11 mos
Managed multi-market campaign analytics across Eastern Europe, Japan, and India, identifying regional performance trends and translating them into optimization recommendations adopted by global strategy teams. Owned projected-vs-actual performance tracking for Bacardi, Bombay Sapphire, and Dewar's in highly regulated dark markets, maintaining projection variance consistently below 40% and earning trust as a reliable forecasting voice. Built B2B lead generation funnel analyses using audience segmentation and attribution modelling, contributing directly to pipeline growth for Hypothesis [A B2B SaaS Product] clients. Developed sentiment and trend analysis workflows in Python, converting raw social listening data into content strategy inputs and competitor positioning intelligence. Maintained data integrity across marketing tech stacks (HubSpot, Apollo, 6sense), ensuring reporting pipelines remained consistent and audit-ready across teams.
