Luna Love

E-commerce Specialist

Fiverr • Freiberufler

Feb 2019 - Present • 7 yrs 3 mos

2025 Shopify Store to Watch. Shopify. Expert in app integrations and automation configurations. B2C marketing in the full-funnel from paid social to organic content to email initiatives. Led Meta, TikTok and Google Ad campaigns focused on audience targeting and budget allocation effectiveness. Teamed with SEO team and media brokers to drive organic engagement and brand visibility. Utilized Google Analytics and campaign ad dashboards to assess effectiveness for data driven improvements. Researched competition and corresponding industries to guide content idealization and campaign development. Strategy communications with stakeholders regarding deliverable and campaign goals. Briefed designers on campaign needs, providing feedback on assets aligned with campaign strategy. Measured CBO/ABO, KPIs (i.e. ROAS, CTR, CPA); reported findings to senior management. Collected, analyzed and evaluated reports to recognize trends, gaps and opportunities. Conducted audits to recommend adjustments to targeting and measurement for increased efficacy. Adjusted existing tracking setups for better performance attribution across platforms. Collaborated with developers to create and implement tracking configurations on new and existing websites. Recognized inefficiencies in tracking process workflows; developed solutions before they became problematic. Applied industry standards and best practices regarding measurement, attribution and digital analytics. Recommended testing by internal teams on new AI-based products for error detection. Proposed additive AI products and integration with other efforts to improve efficiencies of media buying.

Digital Marketing Sales Coordinator

Paramount • Vollzeit

Jul 2016 - Feb 2019 • 2 yrs 7 mos

On and off supported integrated digital marketing campaigns and cross-functional sales initiatives for entertainment and media projects. Prepared and analyzed sales reports, campaign performance metrics, and marketing analytics to support strategic decision-making and executive reporting. Coordinated project management workflows across marketing, creative, and administrative teams to ensure deadlines, deliverables, and campaign objectives were met. Assisted with marketing operations, campaign tracking, KPI reporting, and data organization using Microsoft Excel, PowerPoint, and CRM/database systems. Managed calendars, travel arrangements, expense reporting, and executive administrative support for senior leadership. Developed presentations, event agendas, and internal marketing materials for team meetings and sales initiatives. Coordinated communication between departments, vendors, and stakeholders to streamline marketing execution and operational efficiency. Organized meetings, conference room scheduling, catering logistics, and team event coordination for executive and marketing departments. Maintained digital filing systems, documentation workflows, and operational records to improve team productivity and reporting accuracy. Supported brand marketing initiatives, promotional planning, and internal communications in a fast-paced entertainment environment.

Digital Sales Marketing Coordinator

Capitol Records • Vollzeit

Aug 2008 - Jun 2016 • 7 yrs 10 mos

On and off supported senior leadership at Capitol Records and Universal Music Group ( now merged ) and cross-functional marketing teams by coordinating digital marketing operations, campaign execution, sales reporting, and strategic business initiatives in a fast-paced entertainment environment. Analyzed marketing performance, sales trends, ROI metrics, and campaign effectiveness using sales data and reporting tools to evaluate investment potential and optimize marketing strategies. Managed and reviewed distribution agreements, label acquisition contracts, and partnership documentation to ensure compliance, operational accuracy, and alignment with business objectives. Documented stakeholder meetings, partnership negotiations, and strategic planning sessions by preparing detailed meeting notes, action items, and project follow-ups to support team accountability and workflow management. Coordinated marketing logistics and promotional campaign support with tour managers, vendors, and external partners to ensure timely delivery of branded marketing materials and event assets. Prepared, analyzed, and submitted sales performance reports to the Recording Industry Association of America (RIAA) within strict reporting deadlines. Generated, distributed, and maintained detailed sales analytics reports, marketing performance summaries, and executive dashboards while ensuring data accuracy, reporting consistency, and timely communication across departments. Assisted with project management, campaign coordination, stakeholder communication, and operational workflows to support marketing initiatives, artist promotions, and brand growth strategies.