Gabrielle

Marketing Content Manager

Avatour

Jun 2021 - Present • 5 yrs 2 mos

The Avatour platform allows remote participants to experience a real place and interact in real-time. The required hardware is inexpensive and entirely portable, opening up a variety of game-changing applications for businesses around the world.

Founder, Brand Strategy, Editing, Copywriting

Incubix LLC

Jun 2019 - Present • 7 yrs 2 mos

At Incubix, we lead you in defining and positioning your own unique matrix – a connected web of endeavors specifically designed to reach your target audience with a resonating message that calls them to action. Our big-picture approach ensures that every aspect of your matrix is strategically integrated. I am responsible for helping clients develop the essence of their brand. My other responsibilities include leading a team of web designers, writers, and artists to support each client's brand identity.

Digital Content Strategist

Infinite Peripherals

May 2018 - Jun 2019 • 1 yr 1 mo

Responsible for managing brand strategy across five verticals. - Collaborated with department leaders to develop strategic messaging touchpoints - Created a variety of digital content that established company thought leadership in industries covering retail, healthcare, hospitality, supply chain, and travel - Managed marketing campaigns across social channels and tradeshows - Developed key B2B marketing assets such as white papers, e-books, company blog posts - Oversaw company website redesign including A/B testing, webpage copywriting, and collaboration between designers and web developers - Helped the company rebranding process through stakeholder interviews and product naming workshops