Elizabeth Anime

Senior Whiteboard Animation Specialist

HubSpot • Vollzeit

Jan 2024 - Present • 2 yrs 4 mos

Lead animator for the “HubSpot Academy: CRM Explained” series, transformed dry sales concepts into 90‑second whiteboard videos with 3D‑like pop‑out effects (objects rotating in false perspective using After Effects & custom expressions). Increased viewer retention by 34% (internal analytics) by introducing a “depth‑layered” technique: foreground scribbles advance frame‑by‑frame while background elements move in simulated 3D space. Built a reusable motion library of 50+ hand‑drawn assets (icons, characters, product mockups) that reduced production time by 25%. Collaborated weekly with HubSpot’s global marketing team (US, Ireland, Australia) via Asana and Zoom – often turned around rough storyboards within 24 hours for fast‑moving campaigns. Implemented a quality checklist that cut revision rounds from 4 to 1.5 on average, praised by PMs for “agency‑level polish without the wait.

Motion Illustrator (2.5D Whiteboard)

deliveroo • Freiberufler

Jan 2022 - Dec 2023 • 1 yr 11 mos

Created 42 whiteboard animations for rider onboarding, each blending classic 2D scribble with subtle 3D depth cues (e.g., delivery bags that “flip” in isometric view, route maps that tilt like a tabletop). Reduced support tickets by 22% within 3 months – riders understood app navigation, courier handoff, and safety protocols faster thanks to visual “zoom‑in reveals” on critical steps. Developed a signature “pop‑and‑scribble” style: hand‑drawn lines morph into pseudo‑3D objects (helmets, scooters, restaurant icons) using Adobe After Effects + Newton plugin for realistic easing. Worked directly with Deliveroo’s UK product team to sync animations with voiceovers in 8 languages, built a timing sheet system that cut localization re‑work by 40%. Received internal “Motion Magic Award” for a Christmas campaign animation viewed 1.2M times on social media (2D whiteboard with a 3D‑like rotating sleigh).

Freelance Whiteboard Animator

BBC One • Freiberufler

Sep 2020 - Feb 2022 • 1 yr 5 mos

Produced 15 “Bitesize Daily” explainers for GCSE Physics and Geography, turned abstract topics (plate tectonics, light refraction) into 2D scribbles with forced perspective that mimicked 3D depth without actual 3D software. Reached over 2 million students across BBC iPlayer and YouTube; one video (“How Do Subduction Zones Work?”) was featured by the UK Department for Education as a remote learning highlight. Developed a custom storyboarding framework called “Depth‑First”: each 60‑second script must contain at least 6 moments where elements scale, rotate, or “pop forward” to maintain engagement. Used Moho Debut + After Effects for hybrid animation, hand‑drawn frames in Moho, depth effects and camera moves in AE. Taught this workflow to two junior freelancers later hired by BBC. Won the internal “Clarity in Motion” award for a whiteboard series on climate change, judges noted the melting ice cap actually felt like it was sinking into the board.