
Aiman I
Email Marketing Specialist
Kompetenzen

Meine Dienstleistungen

Arbeitserfahrung
Email Marketing Specialist
Riwaya • Freiberufler
Aug 2024 - Present • 1 yr 9 mos
o Planned and executed monthly email content calendars informed by historical performance, seasonal trends, and audience behaviour o Strategically developed and implemented Klaviyo flows, including Welcome Series, Post-Purchase, Abandoned Cart, and Checkout Abandonment, improving user journey and retention o Designed high-converting email layouts using Figma and wrote compelling, results-driven copy tailored to different customer segments o Achieved average open rates 50% above industry benchmarks and maintained a 1.2% average click-through rate across campaigns o Conducted weekly A/B tests to optimise subject lines, content, and CTAs, driving consistent improvements in engagement o Regularly analysed campaign performance and applied insights to refine future content, segmentation, and targeting strategies o Designed and launched on-site pop-ups, running A/B tests that improved conversion rates to an average of 2% and supported key promotional goals