
Edward Mitchel
Lead Generation Expert for Meta And Google Ads with GHL Full Funnel Automation
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Full Funnel architect for Lead Generation via Meta And Google Ads
Upwork • Freiberufler
Jun 2021 - Feb 2025 • 3 yrs 8 mos
I help small and medium sized businesses generate consistent, high quality leads using data driven advertising and automated funnel systems. Over time, I’ve worked with different business owners across various industries, helping them move from inconsistent inquiries to structured lead generation systems that run 24/7. My focus is not just on running ads, but on building complete conversion systems that turn traffic into real customers. Key responsibilities include: Planning and managing Meta (Facebook & Instagram) Ads campaigns focused on lead generation Running Google Ads campaigns (Search & Display) to capture high intent customers Building and optimizing high converting landing pages and funnels Setting up GoHighLevel (GHL) CRM systems for lead tracking and management Creating automated follow up systems (SMS, email, and pipeline automation) Improving campaign performance through testing, optimization, and audience refinement Reducing cost per lead while increasing conversion rates for clients Results focused approach: I prioritize measurable outcomes such as lead quality, conversion rate improvement, and system automation ensuring clients don’t just get traffic, but actual customers.